Los Angeles|Local Event
Merge Cruise Mobile Game Bring Expiential Activation to WeHo Pride Fest
Event Details
The first casual mobile game with LGBTQ+ leads brings its queer cruise-ship world to WeHo Pride on June 7, designed by Federico Laboureau — the creative mind behind Bad Bunny’s Super Bowl halftime show. Featured on iOS and Google Play throughout Pride Month 2026.
PeerPlay Games, the LGBTQ+-led mobile game studio, today announced its flagship title, Merge Cruise will headline WeHo Pride Street Fair on June 7, 2026 — with RuPaul’s Drag Race legend and Emmy-nominated actor Willam as special guest host, additional surprise celebrity guests, and an experiential footprint designed by the creative director behind Bad Bunny’s Super Bowl halftime show.
THE ACTIVATION: BIG DECK ENERGY AT WEHO PRIDE
The WeHo Pride footprint includes:
•A full experiential cruise deck — fans step inside the world of Merge Cruise and inhabit the game's iconic 2000s ship setting IRL.
•An oversized glory hole handing out mystery prizes — high camp, maximum fun, fully on-brand.
•A giant hot-dog mister keeping the crowd cool in true cruise ship spirit.
•A double-decker bus for live game demos, giving attendees hands-on time with Merge Cruise before and during launch.
•Special guest host Willam and additional surprise celebrity guests to be announced.