How LA28 Ticket Prices Could Be Driven By Bots, Brokers And A Big Bill For The Olympic Summer Games

CBS Los Angeles

April 24, 2026

Fans lucky enough to secure tickets to the 2028 Summer Olympic Games in Los Angeles are facing steep prices, with some paying hundreds or even thousands of dollars to attend events, prompting questions about why costs have surged compared with past Games.

At the 1984 Los Angeles Olympics, ticket prices started as low as $3 — about $10 today when adjusted for inflation — and opening ceremony seats were around $100. By contrast, some tickets for LA28 are priced as much as $5,000 or more.

Debra Duncan, who served as assistant vice president of ticketing for the 1984 Games, still has the first tickets printed for that event framed.

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