It’s no mistake that Riverside Transit Agency’s buses are red, white and blue.
After all, those colors couldn’t be more patriotic given that the Agency was practically born on our nation’s bicentennial.
Back in 2001, shortly after the September 11 terrorist attacks, when patriotism was at a fever pitch and American flags were planted in lawns, hung from roofs and unfurled from the tops of buildings, the RTA Board of Directors decided to fly its own flag on the side of a couple of buses.
The move was an immediate hit on the streets. The patriotic bus wrap was a small — but hugely effective — way to show solidarity with a country shaken by the 9/11 attacks. Many things have changed since 2001, but the flag buses remain in the fleet and continue to serve as a reminder of RTA’s dedication to the victims and first responders who made the ultimate sacrifice at ground zero, to our country and to the men and women who defend it.
