Neighbor News
NoteStream(TM) Partners with Ocean Conservancy to Share Content on Mobile Learning App
NoteStream Now Features Compelling Content from Leading Environmental Organization
ORANGE COUNTY, California – July 31, 2015 – NoteStream™, the innovative mobile learning app designed to enable users to find, enjoy and follow long-form articles and blogs easily on their mobile devices, today announced its partnership with Ocean Conservancy. Responsible for protecting the world’s oceans, Ocean Conservancy works tirelessly to help formulate ocean policy at the federal and state government levels. Ocean Conservancy’s many collaborations and research efforts drive their mission to ensure the ocean is healthy and thriving.
“We couldn’t be more excited to team up with Ocean Conservancy, and look forward to helping this organization in their efforts to protect our oceans,” explained Michelle Forsythe, founder and CEO of NoteStream. “NoteStream was developed to facilitate the essential human desire to learn, while Ocean Conservancy has a mission to educate and empower people in defense of our oceans. With these common goals, we are honored to join forces and help bring Ocean Conservancy’s message to a new mobile audience.”
The NoteStream app will feature a robust and growing catalog from Ocean Conservancy. NoteStream readers can already discover more about the acidification of our oceans, understand the real impact of trash in our oceans, and get an update on the Exxon Valdez oil spill after 26 years. New material is regularly published for easy reading in the app.
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“We are glad to work with NoteSteam in making it easier for people to learn more about the ocean, and actively conserve it, all from their mobile device,” said Julia Roberson, Ocean Conservancy’s Director of Strategic Communications.
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The NoteStream app presents content known as “NoteStreams” in short, sequential, easy-to-read segments known as “Notes.” NoteStream’s contributors are carefully selected and identified as experts in their designated category. Authors on the app, without any monetary investment to leverage this mobile platform, will benefit from the recent 2.0 update through its app and web-based author profile. NoteStream readers have an average article completion rate of 59%, compared to the average online completion rate of only 8-15%. Further reinforcing the efficacy of the NoteStream app platform, NoteStream users are reading content at roughly 300 words per minute, compared to the average online reader skimming articles at 1,000 words per minute (Source: Nielsen Norman Group). These statistics combined show that NoteStream users are consuming content and finishing articles more than their online user counterparts who end up only skim-reading and, more often than not, dropping off long before reaching the end of an article.
About NoteStream™
NoteStream™ is an innovative mobile learning app that encourages personal growth and exploration through the presentation of enriching content in snackable form written by expert contributors on a wide range of topics. NoteStream was launched in 2014 by Michelle and Richard Forsythe who wanted to learn more about French wine but were underwhelmed with their options to do so. They decided to create a mobile solution where anyone could acquire credible information in the scattered moments of “dead time” found throughout the modern mobile lifestyle. Unlimited NoteStreams can be saved in a personal file box, are automatically picked up where the reader leaves off, and are easily shared.
About Ocean Conservancy
Our goal is to bring people together to find solutions for our water planet. We educate and empower people to defend not only the ocean and its wildlife, but also the millions who earn their living from the ocean.
Ocean Conservancy educates and empowers citizens to take action on behalf of the ocean. From the arctic to the Gulf of Mexico to the halls of Congress, Ocean conservancy brings people together to find solutions for our water planet. Informed by science, our work guides policy and engages people in protecting the ocean and its wildlife for future generations.
To learn more about NoteStream, visit www.notestream.com or via Angel List and Fundable. To learn more about Ocean Conservancy, visit www.oceanconservancy.org . Download the NoteStream app at www.notestream.com/app to learn how you can get involved with ocean conservation efforts.
