Jonah Lehrer, Author of "How We Decide" & " Imagine: How Creativity Works"

Acclaimed science writer and popular blogger Jonah Lehrer helped us learn about our decision making process in his best-selling book “How We Decide”. Now he delves into the human mind to decipher the anatomy of imagination and explore the new science of creativity with “Imagine”.

Lehrer introduces us to musicians like Bob Dylan and Yo Yo Ma, artists working at Pixar, engineers at Procter and Gamble, and even a bartender who think more like chemist to demonstrate our most important mental talent: the ability to imagine what has never existed.

Find out what cities and companies are doing to double our creative output and make our culture more creative.