Petaluma's Downtown Alphabet Soup Stores Unveil New Logo

From the Petaluma Educational Foundation:

Petaluma Educational Foundation (PEF) unveils a new logo for the Alphabet Soup Thrift Store operation benefiting the local non-profit 501(c)(3) organization’s mission to support over 13,000 students at all 37 K-12 public, private and charter Petaluma area schools.

Alphabet Soup Stores offer shoppers outstanding selections on furniture, cookware/kitchen, tabletop entertaining, art, seasonal merchandise, electronics, books, fashion, accessories and more. Alphabet Soup@Home is situated right in the middle of one of downtown’s busiest retail blocks at 203 Western Avenue.

Just a few steps away at the corner of Western and Liberty Street, Alphabet Soup Clothing Boutique’s features expanded selections of apparel for men, women and children, including the wildly popular “Best in Class” department of name brand designer clothing at affordable prices. The style-savvy corner location also includes jewelry, accessories, handbags, scarves, belts, hats and shoes.

Celebrating over 33 years of community involvement and school support, PEF is excited to be kicking-off the start of 2015 with this new logo for our retail operation. The updated logo features the same artistic “P” as the current Petaluma Educational Foundation logo. The window signage and other logo changes for the store delivery truck, outdoor signage, marketing materials, etc. follows the logo being debuted on the stores’ new re-useable shopping bags this past holiday season.

Alphabet Soup originally opened as a joint venture with the Boys & Girls Club of Petaluma. In 2008, PEF became the sole operator of the retail operation steadily growing the business to increase proceeds from Alphabet Soup to PEF. Last year Alphabet Soup Stores celebrated their 20th anniversary in business.

“We rely on the donation of goods from the community and the support of volunteers to operate the stores benefiting the mission of PEF providing grants and scholarships to all local schools. We have ongoing opportunities for community members looking to volunteer as cashiers, processors, pricing and donation reception,” shares Store Director, Ron Bausman. “Shop – donate – volunteer in support of all local schools!”

Alphabet Soup Thrift Clothing Boutique

217 Western Avenue, Petaluma

Alphabet Soup@Home

203 Western Avenue

Store Hours:

Monday - Saturday 9:30 a.m. - 5:00 p.m., Sunday 11:00 a.m. - 4:00 p.m.

Donation Drop-Off Hours:

9:30 a.m. - 4:00 p.m. Monday - Saturday,

10:30 a.m. – 3:00 p.m. Sundays

Pick up and delivery services available

Visit www.pefinfo.com for more information on the Petaluma Educational Foundation

or contact PEF Executive Director, Maureen Highland, at maureen@pefinfo.com 707.778.4632.

Petaluma Educational Foundation (PEF) is a non-profit 501 (c)(3) organization. Since 1982, PEF has been reaching Petaluma’s K-12 students through PEF Grants gifted to local schools and PEF Scholarships awarded to graduating seniors. Founding members tapped into the generosity of Petaluma, with a mission to invest in the courage of our teachers determined to inspire the hearts and minds of our students.

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