Join New Leaf Community Market in Supporting Food Bank in November

Throughout the month of November, for every 10 pounds of Smart Chicken® purchased at New Leaf Community Market located at 3550 Bernal Ave, Pleasanton, one pound of the nutritious poultry will be donated by New Leaf and Smart Chicken’s producer to the Alameda County Community Food Bank. Since 2014, with the support of customer purchases, New Leaf has donated over 2 tons of Smart Chicken to the food bank. Since 2006, New Leaf has donated over 25 tons of Smart Chicken to food banks in the communities it serves.

During the holidays, New Leaf will also be collecting cash donations at the cash register to support the food bank’s holiday food drive.

“Alameda County Community Food Bank provides healthy food to one in five Alameda County residents—which is only possible thanks to generous donations from our community partners. Food banks like ours are always in need of quality protein items like these, and especially during the holidays. On behalf of our neighbors, we are extremely grateful to New Leaf for their ongoing support,” said Michael Altfest, associate director, communications & marketing, Alameda County Community Food Bank.

“New Leaf is very appreciative of Smart Chicken’s producer for their generous support of those in need in our community. We are also very grateful to our customers for joining with us to make this annual effort for food banks such a success," said Chris Farotte, meat and seafood director, New Leaf Community Markets.

What's Smart about Smart Chicken?

Smart Chicken is made from 100% all-natural, free-roaming, grain-fed chickens that are raised without animal byproducts, antibiotics, or hormones. The poultry is processed using purified cold air instead of being chilled in non-potable communal water baths, which eliminates water absorption and cross contamination. The company maintains high standards for how the chickens are humanely raised, transported, and prepared for market.

For more information about New Leaf’s community giving programs, go to: www.newleaf.com

About New Leaf Community Markets
An organic and natural grocery company with seven stores, New Leaf has been serving the community for 30 years. New Leaf is committed to offering customers choices that have the most beneficial impact on their health and the health of the environment. Helping customers make informed decisions is an integral part of this commitment. A wholly owned subsidiary of New Seasons Market since November 2013, New Leaf is the first grocer in California to achieve B Corporation certification, which means that New Leaf uses the power of business to solve social and economic problems. New Leaf’s mission, to nourish and sustain our community, is reflected in the 10 percent of profits given annually to support local nonprofits working to improve the quality of life. www.newleaf.com

About the Alameda County Community Food Bank
Alameda County Community Food Bank—Feeding America’s 2016 Food Bank of the Year—has been at the forefront of hunger relief efforts in the Bay Area since 1985. This year, the Food Bank will distribute the equivalent of 30 million meals. More than half of the food distributed is farm-fresh produce. The Food Bank serves 1 in 5 Alameda County residents by distributing food through a network of 240 food pantries, soup kitchens, and other community organizations, as well as direct-distribution programs including Children’s Backpack and Mobile Pantry. For ten consecutive years, Alameda County Community Food Bank has received Charity Navigator’s top rating—Four Stars— ranking the organization among the top 1 percent of charities nationwide. Learn more at www.accfb.org