Livermore Premium Outlets Gets Rebranded (Again)

The Livermore Premium Outlets are being rebranded for the third time since they opened in November of 2012. Originally named the “Paragon Outlets Livermore Valley,” the outdoor mall was rebranded as the “Livermore Premium Outlets” a few months after they opened.

Previously on Patch:

• Paragon Outlets Soon to be Renamed as Livermore Valley Premium Outlets
• Preview Paragon Outlets Livermore Valley

Simon Malls released the following statement about the rebranding:

Simon, a global leader in retail real estate, announced today that the Bay Area’s premier outlet shopping center will be rebranded and named San Francisco Premium Outlets in conjunction with its major expansion.

The 512,000 square-foot center, currently known as Livermore Premium Outlets, is located in the affluent East Bay area of northern California and offers savings of 25% to 65% every day at 130 leading designer and name brand outlet stores, including: Armani, Barneys New York, Bloomingdale’s Outlet, Burberry, Cole Haan, DKNY, Elie Tahari, Kate Spade New York, Last Call by Neiman Marcus, Polo Ralph Lauren, Prada and Saks Fifth Avenue Off 5th. The center opened in 2012 and is currently undergoing a significant expansion to add 185,000 square feet to be populated by leading designer brands, opening on August 13, 2015.

“The new name better reflects that residents from the entire Bay area as well as visitors from all over the world are shopping and enjoying the superior mix of merchants that is offered by San Francisco Premium Outlets,” said Stephen Yalof, CEO of Premium Outlets. “The rebranding of the center will also serve to further highlight the exciting additional merchants and amenities that are being added as part of the current expansion.”

For ongoing updates and to learn more about the outlet stores, follow San Francisco Premium Outlets on Facebook at facebook.com/sanfranciscopremiumoutlets, Twitter at twitter.com/SanFranciscoPO or visit www.premiumoutlets.com/sanfrancisco.

Patch file photo of Livermore Premium Outlets grand opening in 2012.

Also on Patch:

• CHP Searching for Owner of Pit Bull Found on I-880 in Oakland
• Recent School Parking Lot Burglaries Prompts Pleasanton Police to Remind Community to ‘Hide It, Lock It or Lose It’
• CHP Looking for Information About Crash That Killed Tri-Valley Teen
• For Those With Nut Allergies: See’s Candy Recall
• VIDEO: CHP Struggles with Distraught Jumper as He Dangles From Bridge
• Target Agrees to Pay $3.9 Million on Allegations of Charging More Than Advertised
• Cookie Sales at An All-Time High as Girl Scout Sets Up Shop In Front of SF Pot Dispensary
• Bay Area’s ‘Serial Stowaway’ Marilyn Hartman Does It Again!
• How Much Did the Recent Storms Help the CA Drought?

Care to comment on this story? Scroll down to find the comment section. Wondering how our new commenting platform, Disqus, works? Learn more about it here and start interacting with your neighbors on Patch.