
AB 370 lets consumers know when they are tracked online
(September 27, 2013) – Assemblymember Al Muratsuchi (D – Torrance) today released a statement about the signing of his Assembly Bill (AB) 370, the “Do Not Track” bill, by Governor Brown:
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“AB 370 will protect Californians’ right to privacy by providing transparency that will allow consumers to know when their online activity is being tracked. The consumer can then make an informed decision about their use of a particular website or service.
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“The support for AB 370 resonated statewide as Californians expressed their concern with entities tracking their information, many times without their knowledge or consent. While we must continue to foster innovation, we must likewise ensure that consumer protection and privacy are key priorities as technology advances.
“Further, Attorney General Kamal Harris, the sponsor of this Legislation, worked tirelessly alongside me and stakeholders to make this law a reality. I commend Governor Brown for joining us as we work to ensure transparency in online commerce and interaction.”
This law becomes effective January 1, 2014.
Governor’s legislative update: http://gov.ca.gov/news.php?id=18231
Please visit the Assemblymember's website to stay up to date on recent news and upcoming events: www.asm.ca.gov/muratsuchi