Luxury Sports Car Maker Ferrari Taps Qualcomm For Digital Transformation

By Chris Jennewein, Times of San Diego

February 8, 2022

Italian carmaker Ferrari announced Tuesday it will partner with Qualcomm to use the San-Diego company’s premium Snapdragon processor technology to accelerate the luxury automaker’s digital transformation.

The deal will involve both Ferrari’s road cars and its Formula One racing team and the first common projects, including the so-called digital cockpit, have been already identified, the Italian group said in a statement.

Ferrari’s new CEO Benedetto Vigna — a technology industry veteran — said in November Ferrari would seek technology partnerships as it moves ahead with transition toward cleaner mobility and in order to pivot technologies that require high investments.

“Innovation requires market leaders working together. Thanks to this agreement with Qualcomm Technologies, we expand our knowledge in digital technologies and Web 3.0 areas with great potential for automotive and motorsport,” Vigna said in the statement.

The Snapdragon logo will make its debut on the F1-75 racing model, the Ferrari single-seater which will be unveiled at the company’s headquarters in Maranello on Feb. 17.

“We are excited to see our automotive technology leadership play an integral role in this new strategic relationship with Ferrari,” said Qualcomm CEO Cristiano Amon. “We look forward to helping shape what the future holds as we work together to bring world-class driving experiences to their customers through our Snapdragon Digital Chassis.”

Reuters contributed to this article.

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