SUPER BOWL EXPERIENCE PRESENTED BY JERSEY MIKE’S
Tuesday, Feb. 3 to Saturday, Feb. 7, Moscone Convention Center North and South Buildings
The fan-favorite Super Bowl Experience presented by Jersey Mike’s will take place in San Francisco at the Moscone Convention Center North and South buildings from Tuesday, Feb. 3 to Saturday, Feb. 7. The interactive football festival is bringing the NFL to life, offering fans of all ages the opportunity to meet current NFL players and Legends, participate in interactive games like the 40-yard dash, snap photos with the Vince Lombardi Trophy and view all 59 Super Bowl rings. Fans can also shop for exclusive merchandise at the NFL Shop presented by Visa. To ensure the event is inclusive for everyone, sensory hours will be available on Thursday, Feb. 5, from 3:00 p.m. - 5:00 p.m. PT, with adjustments to lighting and sound and sensory bags available to support guests with sensory sensitivities.
Adult prices start at $40 inclusive of all venue and ticket fees; Kids 12 & under are free daily.
As flag football continues to be an integral part of the NFL’s efforts to grow the game and reach new fans, Super Bowl Experience will feature daily activations and activities, plus select flag events taking place onsite throughout the week, including:
·Pro Bowl Games Presented by Verizon (Tuesday, Feb. 3)
For the first time, the NFL will move the 2026 Pro Bowl Games Presented by Verizon to Super Bowl LX Week in the Bay Area. On the first day of Super Bowl Experience, fans will have the chance to attend the all-star event with a Super Bowl Experience ticket. Pro Bowl Games entry is not guaranteed, and access is based on seating availability.
·Toyota x NFL Flag Glow Up Classic (Wednesday, Feb. 4)
The one-of-a-kind Toyota Glow Up Classic returns - a cosmic flag football showdown featuring two local San Francisco girls’ high school teams competing under black lights at the NFL FLAG Fieldhouse. Open to fans with Super Bowl Experience tickets, the second annual event will feature surprise guests and coaches and aims to leave a legacy in the community by empowering women and advancing flag football for generations to come.
·Super Bowl LX Flag Football Game on YouTube (Saturday, Feb. 7)
Building on the success of the inaugural Super Bowl LIX Flag Football Game on YouTube, the league is bringing the excitement back to Super Bowl Experience with a flag football showdown at the NFL Flag Football Fieldhouse, on Saturday, Feb. 7, ahead of Super Bowl Sunday. Showcasing the NFL’s commitment to growing flag football globally and connecting with fans worldwide, the flag football game brings together top talent from across sports, music and YouTube, with the action kicking off at 7:00 p.m. PT and streaming live exclusively on YouTube.
SUPER BOWL EXPERIENCE PRESENTED BY JERSEY MIKE’S AT MOSCONE CONVENTION CENTER HOURS OF OPERATION & TICKET INFORMATION:
DATE |
HOURS OF OPERATION |
ADULT |
DAY-OF PRICING |
KIDS 12 & UNDER |
MILITARY |
FIRST RESPONDERS |
Tuesday, Feb. 3 |
3:00 p.m. – 10:00 p.m. |
$40 |
$55 |
FREE |
$20 |
$20 |
Wednesday, Feb. 4 |
3:00 p.m. – 10:00 p.m. |
$40 |
$45 |
FREE |
FREE |
$20 |
Thursday, Feb. 5 |
3:00 p.m. – 10:00 p.m. |
$40 |
$45 |
FREE |
$20 |
$20 |
Friday, Feb. 6 |
3:00 p.m. – 10:00 p.m. |
$50 |
$55 |
FREE |
$25 |
$25 |
Saturday, Feb. 7 |
10:00 a.m. – 10:00 p.m. |
$60 |
$65 |
FREE |
$30 |
$30 |
Sunday, Feb. 8 |
CLOSED |
CLOSED |
CLOSED |
CLOSED |
CLOSED |
CLOSED |
(Times are local and are subject to change)
All military personnel, Veterans and First Responders receive a 50% ticket discount. In partnership with the Wounded Warrior Project. Wednesday, Feb. 4, will be Military Appreciation Day, allowing free entry for active-duty service members, veterans and their families.
SBXTRA
SBXTRA gives fans priority access to their favorite Super Bowl Experience attractions all day beginning at the time slot purchased. SBXTRA tickets include a general ticket to Super Bowl Experience presented by Jersey Mike’s, which is required for entry into the event. Look for the SBXTRA sign at the following attractions:
·Vince Lombardi Trophy (one photo for each SBXTRA purchase)
·Autograph Stage (one autograph for each SBXTRA purchase)
·Interactive Games (unlimited access)
Date |
Pricing for all ages |
Tuesday, Feb. 3 |
$120 |
Wednesday, Feb. 4 |
$100 |
Thursday, Feb. 5 |
$100 |
Friday, Feb. 6 |
$120 |
Saturday, Feb. 7 |
$140 |
*Please note this is a cashless event, providing fans with a safer and more hygienic environment.