CSAA Employees Uncover Workplace Bias During Immersive Tour

CSAA, a AAA insurer based in Walnut Creek, hosted the CEO Action Check Your Blind Spots unconscious bias tour, a national mobile tour designed to give people the opportunity to learn about and explore ways to mitigate unconscious bias in their everyday lives. Through a series of immersive and interactive elements, participants are exposed to the nuances of unconscious bias, and also have the chance to sign the I Act On pledge to address personal biases and drive inclusive behaviors.

“This highly interactive and eye-opening tour will use virtual reality and gaming technology to help our team and our local community leaders better understand and recognize our own unconscious biases, or blind spots, that can narrow vision and influence our behaviors,” said Karina De La Cruz, vice president, community at CSAA Insurance Group. “The better we understand bias – others and our own – the better we can meet our customers’ needs and grow our business.”

During the immersive experience, CSAA employees learned how to catch bias behavior and pledged to help make a more healthy, inclusive work environment. To date, nearly 14,000 individuals have already taken the pledge via ceoaction.com/pledge.

About CEO Action for Diversity & Inclusion™
CEO Action for Diversity & Inclusion™ is the largest CEO-driven business commitment to advance diversity and inclusion within the workplace. Bringing together nearly 700 CEOs and presidents of America’s leading businesses, academic institutions and nonprofits representing more than 14 million employees, the commitment outlines actions that participating organizations pledge to take to cultivate a workplace where diverse perspectives and experiences are welcomed and respected, employees feel comfortable and encouraged to discuss diversity and inclusion and where best known—and unsuccessful—actions can be shared across organizations.

About CSAA Insurance Group
CSAA Insurance Group, a AAA Insurer, offers automobile, homeowners and other personal lines of insurance to AAA members through AAA clubs in 23 states and the District of Columbia. Founded in 1914, the company has been rated “A” or better by A.M. Best for more than 90 years, and is one of the top personal lines property casualty insurance groups in the United States, according to the National Association of Insurance Commissioners. The company has been repeatedly named one of the 50 most community-minded companies in America by Points of Light.