A Florist’s Guide to Mother’s Day Blooms She’ll Truly Love

Some dreams bloom quietly over time.

For floral designer Melissa Crawford, founder of Violet & Aster, a lifelong love of flowers began in her great-grandparents’ garden and eventually grew into a thriving floral business rooted in beauty, creativity, and connection.

After spending nearly 17 years in hospitality and public relations, Melissa took a leap during the pandemic to pursue the dream she had carried since childhood: becoming a florist.

Now, as Mother’s Day approaches—one of the busiest times of year for florists—Melissa is sharing her insider advice for choosing arrangements that feel personal and meaningful.

“You are drawn to your florist’s work for a reason,” Melissa says. “Trust their vision.”

From choosing the right color palette to avoiding last-minute ordering mistakes, Melissa shares her favorite floral tips, bouquet-building advice, and what people often misunderstand about flowers.

Read the full story here: citylifestyle.com/articles/a-florists-guide-to-blooms-shell-love