West Hollywood City Begins Partnership With New Tennis Concessionaire: Tennacity

Press release from the City of West Hollywood:

January 13, 2021

In December 2020, the City Council of the City of West Hollywood approved an agreement with Tennacity, an inclusive and vibrant tennis lifestyle brand that will offer unique live events, facility management, tournaments, lessons, camps, and open house community events for players of all levels.

Tennacity will also offer new and innovative tennis programming through its Tennacity workouts. This energizing and up-tempo workout includes live ball programming, music, and commentary that will help to attract new players to the game as well as provide new opportunities that will be created for existing players.

On-site sales and services will be offered by Tennacity at the pro shop located at Plummer Park and will include tennis equipment and string repair, accessories, apparel, and food and beverage.

Tennacity has offered similar programs for the City of Manhattan Beach and has been featured at DesertSmash with Serena Williams, Malibu Racquet Club, and at numerous Intercollegiate Tennis Association (ITA), Association of Tennis Professionals (ATP), and Women’s Tennis Association (WTA) professional events such as the BNP Paribas in Indian Wells.

Tennis courts are a feature of two public parks in the City of West Hollywood: Plummer Park, located at 7377 Santa Monica Boulevard, has seven lighted tennis courts and a small pro-shop where tennis-related services are offered to the community; and West Hollywood Park, located at 647 N. San Vicente Boulevard, has three lighted tennis courts situated on the rooftop of its five-story public parking structure.

Court reservation prices are $8 per hour (or $4 per half-hour) for Plummer Park and will continue to be made utilizing the Kourts app under the name “Tennacity at West Hollywood” at www.kourts.com/app. West Hollywood residents may reserve up to seven days in advance; non-residents may reserve up to five days in advance.

Tennis instructional programming strictly complies with regularly revised COVID-19 Health Officer Orders and Protocols from the Los Angeles County Department of Public Health. Programming has been limited during COVID-19 restrictions for the tennis courts and pro shop. In addition to LA County Public Health regulations, tennis guidelines are consistent with safe play practices issued by the United States Tennis Association (USTA), International Tennis Federation (ITF), and the United States Professional Tennis Association (USPTA). These guidelines include safety practices that are to be implemented before, during, and after play to ensure protections against infections. For more information, please visit the Los Angeles County Department of Public Health website to download protocols (PDF)

Tennacity was founded by Joshua Osswald, former Association of Tennis Professionals (ATP) ranked player, United States Professional Tennis Association (USPTA) player of the Year, 20-year tennis coach, national champion, musician, and entrepreneur.

For more information about the City of West Hollywood’s tennis courts and hours of operation, please visit www.weho.org/tennis. For additional information, please contact the City of West Hollywood’s Recreation Coordinator, Michael Gasca, at (323) 848-6546 or at recreation@weho.org. For more information about Tennacity and tennis programming, please visit www.tennacity.com or email info@tennacity.com.

The City of West Hollywood has declared a local emergency in response to the coronavirus (COVID-19) outbreak. Individuals are advised, at this time, to stay at home as much as possible and limit close interactions to those in your household. When in public for essential needs, community members should maintain your space with social (physical) distancing of at least six feet, and cover your face. Public Health officials recommend that everyone continue to follow physical distancing and infection control directives and wear a clean face covering that securely covers both your nose and mouth when in in public. Additionally, people 65 years old or older and all people of any age with underlying health conditions should remain at home whenever possible; people in these categories should only leave their residences to seek medical care, exercise, or obtain food or other necessities.

West Hollywood City Hall is currently closed to the public and has suspended all in-person transactions. Most public City buildings and facilities remain closed. City Hall remains accessible for business and essential services with transactions to be conducted by phone (323) 848-6400 and via the City’s website at www.weho.org.

This press release was produced by the City of West Hollywood. The views expressed here are the author’s own.