Business & Tech
Pepsi Center To Be Renamed 'Ball Arena' Under New Partnership
Pepsi Center has had its name for more than two decades, but that's about to change.
DENVER, CO — Pepsi Center will be renamed the 'Ball Arena' under a new partnership between the Colorado-based Ball Corporation and Kroenke Sports and Entertainment.
Under the sponsorship, the Ball Arena "will transition to infinitely recyclable aluminum beverage packaging – cans, bottles and cups – for 100 percent of the venue’s concessions by 2022," according to a press release issued Thursday.
The Ball Corporation, a Fortune 500 company that's based in Broomfield, is the world’s largest supplier of sustainable aluminum beverage packaging.
Find out what's happening in Denverfor free with the latest updates from Patch.
The company will work with Kroenke Sports and Entertainment to "implement fan and community engagement initiatives in Denver to educate the community on aluminum beverage packaging’s infinite recyclability and positively impact the way they think about making sustainable choices in their everyday lives," the news release read.
Don't miss the latest news updates in Denver: Free Denver Patch Newsletters and Email Alerts | Facebook | Twitter
Find out what's happening in Denverfor free with the latest updates from Patch.
Ball and Kroenke have also announced partnerships with the Emirates Stadium in London and the SoFi Stadium in Los Angeles to implement the sustainability initiative.
"By leveraging the platform of sports and entertainment to raise awareness for aluminum recycling, this partnership is an important milestone in the movement to make the sports and entertainment industry more sustainable," the release read.
Pepsi will remain the official beverage sponsor for Ball Arena.
Get more local news delivered straight to your inbox. Sign up for free Patch newsletters and alerts.