Event Details
Join AMA Colorado and Langston for a rich conversation that challenges conventional thinking about brand trust and explores what consumers really value, expect, and believe.
Drawing on more than 1 million consumer data points spanning 20 categories and 200 brands, we'll explore how trust varies across generations, consumer segments, and brands, while looking beyond what consumers say to understand the behaviors, attitudes, experiences, and brand perceptions that shape it.
By taking a deeper look at these differences, we'll uncover the underlying principles of trust that transcend categories, explore the contexts in which the rules change, and reveal what marketers can do to build stronger, more trusted relationships with consumers.