Connecticut Brewing Company Apologizes to Asian Indians for 'Gandhi-Bot' Beer

Woodbridge based New England Brewing Co. has apologized for the name of its double India pale ale “Gandhi-Bot”.

The beer is described as “aromatic and fully vegetarian, Gandhi-Bot is an ideal aid for self-purification and the seeking of truth and love.” The can in which the beer is sold features an image of the revered Indian leader who led non-violent movements against the British rule in India.

The apology comes after a lawyer filed a petition in the Indian city of Hyderabad saying that Gandhi’s image on alcohol cans was “condemnable” and punishable under Indian laws, the BBC reports. The petition states that the beer can amounts to offenses under the Indian Prevention of Insults to the National Honor Act of 1971, Indian newspaper, the Hindustan Times reports.

The brewing company has apologized for the label saying their “intent was not to offend anyone but rather pay homage and celebrate a man who we respect greatly.”

The company said they apologize to any Indian people who find the label offensive.

“So many Indian people here in America love our tribute to him. Gandhi’s granddaughter and grandson have seen the label and have expressed their admiration of the label. We hope that you understand our true intent and learn to respect our method and the freedom we have to show our reverence for Gandhi,” the apology read.

The BBC reports that it was not clear which relatives of Gandhi the company was referring to.

Indo-American statesman Rajan Zed said in a statement issued today, “peace icon Mahatma Gandhi abhorred drinking. Selling beer named after him was highly damaging to his legacy and hurt the feelings of Indo-Americans and Indians.”

On their Facebook page, the brewing company further stated, “We also ask our supporters and fans to refrain from arguing on our page with those who may be upset by our label. We want to do our best to be culturally sensitive and respectful.”

Image Screenshotted from New England Brewing Co. Website