Real Living Real Estate Names ‘Real Estate Agency Brand Of The Year’ & ‘Most Loved’ Real Estate Brand in 2016 HARRIS POLL

Real Living Real Estate, a real estate brokerage network operated by HSF Affiliates LLC, was named the 2016 “Real Estate Agency Brand of the Year” and “Most Loved” real estate brand in the 28th annual Harris Poll EquiTrend® study.

Real Living Real Estate received the highest ranking in the Real Estate Agency category based on consumers’ perception of its brand familiarity, quality and usage consideration. Additionally, Real Living Real Estate was rated the “Most Loved” real estate brand among those considered in the Harris Poll EquiTrend® study, underscoring respondents’ emotional connection to the brand. The study was based on opinions of more than 97,000 U.S. consumers surveyed online earlier this year.

“It’s an incredible honor to be a part of the Real Living Real Estate brand,” said Adrienne Qui, Broker, Real Living Scalzo Group Real Estate in Bethel. “This award is certainly a tribute to the strength of the brand and the service provided by our top-quality real estate professionals.” Real Living Scalzo Group Real Estate is located at 2 Stony Hill Road in Bethel.

The brand received the highest numerical Equity Score among real estate brands included in the 2016 Harris Poll EquiTrend® study, which measures and compares the brand health of more than 3,800 brands across nearly 500 categories from airlines and apparel to retailers and real estate. The key measure used in the study is Nielsen’s twice-validated measure of brand equity. Consumers responded with their brand perceptions, gauging their emotional connection to the brand, plus brand awareness, influence and familiarity.

Real Living Real Estate is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as for consumers who work with them. The brand and its innovative concepts were recognized by Entrepreneur magazine; have won Inman Innovator Awards, and been named “the Most Promising New National Brand” by the Swanepoel TRENDS Report. Real Living Real Estate is a network brand of HSF Affiliates LLC, majority owned by HomeServices of America, Inc., a Berkshire Hathaway affiliate. For more information, visit www.RealLiving.com.