WCSU Marketing Students focus on Housatonic Habitat for Humanity

WCSU Marketing majors have been studying what makes the Housatonic ReStore tick and how it can better meet the expectations of donors and customers. WCSU Associate Professor Xiaoqi Han led the WCSU team who worked with ReStore Assistant Manager Michelle Barney, Admin Morgan O'Brien, BOD John Gonski of People's United Bank, and Executive Director Fran Normann.

"The research project with WCSU” Normann said, "is part of a broader marketing focus which has included a new website, frequent Facebook postings, our ReStore truck 'Billboard' program, and, our collaboration with other thrifts in our region." Students presented their findings to Housatonic Habitat at the end of the semester. This second semester, students from the Ancell School of Business and Prof. Bob Watson's Capstone program are working on a marketing plan. Volunteers with marketing expertise are welcome. Contact Fran Normann and be part of Housatonic Habitat’s growth.

Housatonic Habitat for Humanity focuses on making a meaningful difference in the lives of qualified working families by promoting financial stability and self-sufficiency through ownership of affordable homes. By providing decent, affordable, safe housing to qualified regional families, Housatonic Habitat contributes to community revitalization in the greater Danbury region by creating homes that can transform a street and neighborhood and add value to the community.

For more information about Housatonic Habitat for Humanity, see our website: www.housatonichabitat.org or our two Facebook pages: www.facebook.com/housatonichabitatforhumanity/ or www.facebook.com/danburyrestore/. # # #