Mintz + Hoke Communications Group announces that Middlefield resident Michelle LaPointe has been promoted to Associate Media Director from Senior Media Buyer. She reports to Sara-Beth Donovan, SVP, Media.
In her new role, LaPointe is developing media strategies and plans for Mintz + Hoke Media Only and Mintz + Hoke clients, including Mohegan Sun, Hartford HealthCare, St. Vincent’s Medical Center and Quinnipiac University. She also has responsibility for managing the media team for Mohegan Sun at Pocono Downs.
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LaPointe joined Mintz + Hoke in 2005 as a media buyer. Prior to joining the agency, she served as a media buyer at LCI McCann-Erikson in New York City.
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A graduate of Franklin & Marshall College, LaPointe holds a Bachelor’s Degree in Business Administration. She is an active member of the Advertising Club of Connecticut and is a volunteer at the Durham Fair assisting with marketing and advertising for the annual event.
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About Mintz + Hoke Communications Group
Mintz + Hoke Communications Group is an integrated, full-service communications firm offering a wide range of strategic planning, advertising, public relations, interactive, media planning and buying, and direct marketing services. Mintz + Hoke Media Only is an independent service devoted to media planning and buying. Mintz + Hoke’s mission is to Make every contact with your brand worth MORE. Clients include Aetna, the state of Connecticut, Legrand Wiremold and DRS Technologies. Mintz + Hoke is a shareholder of Denver-based Worldwide Partners Inc., the world’s largest alliance of independent agencies serving clients around the globe. For more information, visit www.mintz-hoke.com.
