Farmington-based Primacy Develops Google Glass App for Race Across America

Farmington-based digital agency Primacy announced that it is teaming up with 3000 Miles to a Cure to develop a Google Glass app for Race Across America in order to help raise money for brain cancer research.

The app will allow riders to share their view of the race with viewers. In turn, riders will receive notifications when someone donates. The race lasts for 10 days.

“Brain cancer has a very low survival rate and because it affects the brain, its impact on the patient and family is devastating,” said Maria Parker, director, 3000 Miles to a Cure. “Our mission is to end brain cancer by raising funds for research, extending an open invitation to unite in hope and action for the cure. We’re thrilled to work with Google and Primacy to utilize Glass to further our cause and help find a cure to end brain cancer.”

Primacy was chosen as the developer through Google’s Giving through Glass contest. It was one of 550 applications.

“We’re excited to have the chance to work with 3000 Miles to a Cure to develop an application that will make a difference in the world,” said Melissa Tait, senior vice president of technology and project management, Primacy. “Our expertise is deeply rooted in technology and we are always looking for ways to leverage revolutionary technologies to deliver meaningful experiences to users. We are passionate about innovation and see the influence that it has on users. We look forward to working with Google and 3000 Miles to a Cure to raise funds for brain cancer research.”