In Honor of Breast Cancer Awareness Month

Breast Cancer Alliance’s (BCA) GoForPink in collaboration with the Town of Greenwich and many merchants, kickoff Breast Cancer Awareness Month on Monday, October 1st, with a series of events throughout the month bringing the community together for an educational forum, dining and special days of shopping raising awareness and critical funds furthering BCA’s mission of eradicating breast cancer.

This year, GoForPink is a month-long and following BCA’s launch events on October 1st, many merchants will be hosting their own shopping and dining days in October contributing a percentage of their proceeds in addition to donating items to the annual BCA Benefit Luncheon Auction (scheduled for October 30th). Merchants who support BCA will display window signs and an updated list of special shopping and dining days will be listed at BCAgoforpink.org.

“Since its founding in 1996, Breast Cancer Alliance has significantly contributed to the successful treatment of and quality of life for breast cancer patients,” said BCA President Mary Jeffery. “While survival rates are at an all-time high, 30% of those diagnosed with breast cancer still face metastatic disease. BCA will not rest until number is zero. We will continue to fund some of the most cutting-edge, early stage research in the country. We will continue to seek out and fund brilliant medical school surgeons who decide to specialize in breast surgery. And we will continue our education and outreach efforts to those women and men who might not other have access to mammograms and other breast services. We are committed to our unique mission, knowing we have a direct impact on women's lives today and for the future."

Greenwich First Selectman Peter Tesei will kick off GoForPink with BCA Flag Raising - October 1st at 9:00am at Greenwich Town Hall

Greenwich First Selectman Peter Tesei, Mary Jeffery, President of Breast Cancer Alliance and Barbara Ward, Medical Director, Greenwich Hospital Breast Center will kick-off GoForPink and Breast Cancer Awareness Month at the annual Breast Cancer Alliance flag raising ceremony held at Greenwich Town Hall at 9:00 a.m.

Complimentary Breakfast and Educational Talk with Breast Cancer Specialists will be offered to the community - October 1st at 9:30am at Richards

BCA is presenting a conversation with Breast Cancer Specialists, sponsored by J.P.Morgan and hosted by Richards

Key note speakers include:

Dr. Linda LaTrenta, Director of Breast Imaging, Greenwich Hospital Breast Center

Dr. Frank Masino, Medical Director of Radiation, Oncology Bennett Cancer Center, Stamford Hospital

Dr. Barbara Ward, Medical Director, Greenwich Hospital Breast Center

Dr. Richard Zelkowitz, Medical Director Smilow Family Breast Health Center, Norwalk Hospital

Learn more about the quality of care and medical expertise available in Fairfield County.

SPECIAL SHOPPING AND DINING DAYS WHEN A PERCENTAGE OF SALES WILL BE DONATED TO BCA:

OCTOBER EVENTS

1 THEORY

1 VINCE

1-8 MITCHELLSTORES.COM (CODE: BCA18)

1-8 RICHARDS

4 (4-6pm) VINEYARD VINES GREENWICH, NEW CANAAN, AND WESTPORT

4-7 VELVET BY GRAHAM & SPENCER

5-7 TORY BURCH

6 ATHLETA

12 MADEWELL

15-21 KATIE FONG

17(5:30-7:30pm) HOBBS LONDON

18 STUART WEITZMAN

ALL MONTH EASTEND RESTAURANT

GELLS (CODE: BCA18)

JULISKA BOUTIQUE AND JULISKA OUTLET

MEDITERRANEO RESTAURANT

TERRA RESTAURANT

Over 70 merchants supporting GoForPink with donations to BCA Benefit Luncheon Auction listed at BCAgoforpink.org. BCA is proud to continue to partner with GREENWICH Magazine as the media sponsor.

Founded in Greenwich, Connecticut 1996 by breast cancer survivors and their friends, Breast Cancer Alliance (BCA) is a national foundation making a remarkable impact. It is one of the largest private, non-corporate breast cancer organizations in the United States. Since its inception, the organization has awarded more than $25 million in grants, supporting its mission to improve survival rates and quality of life for those impacted by breast cancer through better prevention, early detection, treatment and cure. Breast Cancer Alliance invests in innovative research, breast surgery fellowships, regional education, dignified support, and screening for the underserved. Over its more than two-decade history, BCA has funded cutting-edge research and one-year postgraduate breast surgery fellowships at more than 25 of the nation’s leading research institutions.

FOR MORE INFORMATION:

GoForPink event details and updates of special shopping and dining days throughout October:

BCAgoforpink.org and breastcanceralliance.org

Breast Cancer Alliance: Info@breastcanceralliance.org , breastcanceralliance.org , 203-861-0014

Media Inquiries:

CMB Communications, Christine M Biddle, Christine@ChristineMBiddle.com , 914-763-3843