Business & Tech

Planet Fitness Celebrates First Anniversary Of Milford Club

$2.2 million investment in 18,000 square foot club supports the greater Milford community's physical and mental well-being.

Press release from Planet Fitness:

Oct. 12, 2021

Planet Fitness, one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, last month celebrated the one-year anniversary of its new location in Milford, Connecticut. The new club, located at 177 Cherry Street, is approximately 18,000 square feet and offers state-of-the-art cardio machines and strength equipment, among other features. Planet Fitness franchise group, ECP-PF, invested $2.2 million to open the club last year and better serve the greater Milford community.

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“Due to the COVID-19 pandemic, we were not able to host a traditional grand opening celebration when the Milford club opened last summer,” said Planet Fitness Vice President of Connecticut Operations, Mike Shapiro. “Since our opening, we have been a vital community resource and have helped our members achieve the physical and mental health benefits of exercise. We are grateful for the support from the City of Milford and other local leaders, and we look forward to continuing to be an accessible, affordable fitness solution for the entire community.”

Shapiro led a tour of the club that included special guests Milford Mayor Benjamin Blake, State Senator James Maroney, and State Representative Kathy Kennedy. Milford’s CappuGinos provided shakes for the event, which featured additional giveaways.

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“Milford has had a tidal wave of new business moving to town, as well as the expansion of current businesses,” said Milford Mayor Benjamin Blake. “We are excited to continue our longstanding relationship with Planet Fitness and are happy to celebrate the one-year anniversary at their new location. The Planet Fitness team plays a great role in keeping the Milford community fit and active.”

"During the COVID-19 pandemic we have come to fully appreciate the importance of our health and physical fitness. I applaud Planet Fitness for their work in giving members of our community a safe and modern facility where they can come to improve their fitness,” said State Senator James Maroney. “I know my father enjoys working out here, but more importantly appreciates Planet Fitness’ dedication to keeping members safe.”

"Over the past year and a half, we began to recognize how truly important a healthy mind and body are for the soul,” said State Representative Kathy Kennedy. “I wish Planet Fitness continued success and welcome them to our community."

In addition to state-of-the-art cardio machines and strength equipment, the Milford club offers a 30-Minute Express Circuit, numerous flat-screen televisions, fully equipped locker rooms with day lockers and showers, HydroMassage beds, massage chairs, tanning beds, and more. It is open and staffed 24 hours a day from Monday through Thursday, 12:00 a.m. to 9:00 p.m. on Fridays, and 7:00 a.m. to 7:00 p.m. on Saturdays and Sundays.

Member and staff safety remains Planet Fitness’ number one priority as the country continues to navigate the COVID-19 pandemic. Planet Fitness follows state and local COVID-19 guidelines at all of its locations, including Milford.

Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone®, where members experience a hassle-free, non-intimidating environment.

The PF Black Card® membership, which is $22.99 a month, includes additional amenities such as the ability to bring a guest every day at no additional charge, access to all 2,030+ Planet Fitness locations in all 50 states, as well as access to massage beds and chairs and tanning, among other benefits.

For more information or to join online, please visit www.PlanetFitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness).


This press release was produced by Planet Fitness. The views expressed here are the author's own.