- Blogs give you a place to share information about your restaurant and promote your specialties, specials and menu.
- Blogs create value for your readers, prior customers, current customers, and future customers, 24 hours/7 days a week without any cost except a little of your time.
- If you can use word processing, you can use a blog. You don’t need special software to blog or need to learn how to use special software to blog.
- The search engines will love you if you blog. Blogs are built for search engines and search engines love them.
- Blogs are easier (and less expensive) to maintain than a website.
- Blogs are a great way to test new ideas and share information about your area, your restaurant and things that your restaurant offers.
- Blogs are free. There are paid options, but you don’t have to use them.
- Blogs give you somewhere to send your Twitter followers as an alternative to your website.
- Blogs give you somewhere to send your Linkedin connections as an alternative to your website.
- Blogs give somewhere to send your Facebook Fans as an alternative to your website.
- Blogs give you somewhere to send your email subscribers as an alternative to your website.
- Blogs help you build credibility and build your brand awareness for your restaurant.
- Blogs make it easy to track pages and posts read in your blog. So if a particular special you ran back in August of last year was a hot one, it’s easy to go back and look it up.
- Blogs make it easy to share links with other sites, for example, link to a great local lodging facility and their packages or a local attraction with a cool picture for a lead-in.
- Blogs get comments and engages readers which can result in customer retention and future customer conversion.
- Comments on your blog provide great feedback for new menu items or specials you’re offering to both past customers and future customers.
- Blogs are low risk to get started and high gain if you stick with it. The gain is the search engine ranking, free advertising and the conversion and retention of guests.
- Blogs make it very easy to add new content and edit them, if you make a mistake.
- Blogging keeps a record of what you’ve done, so you can see what you have written about or promoted in the past.
- You can get ranked ahead of traditional websites with a blog.
- You can blog when it’s convenient for you and can update them at your own frequency. You can do it in your pajamas, drinking your coffee or sipping a brew in the middle of the night.
- You can blog on your own without a webmaster or web designer.
- Blogs are easy to add online polls and surveys to.
- Blogs help you build your online community.
- Blogs are easy to add images, audio and video from Youtube and other media sources.
- Blogs are easy to add customer testimonials and comments to.
- Blogs are easy to integrate with social media and feed into Facebook and Twitter automatically.
- You don’t need a special office. You can do it from home, the restaurant or where ever you have Internet access.
- Blogs help you advertise your restaurant while you are asleep or when you’re awake.
- Blogs give you the ability to put your restaurant in front of a global audience and/or national and regional audience with the cost being nothing but, a little bit of your time.
