SocialWorth's Mission Is Haircuts For The Homeless

What if local salons and barbershops could grow their clientele by helping the community? New web business SocialWorth helps stylists give free haircuts to transitional housing residents, without leaving the shop! With socially responsible business practices on the minds of many consumers, local businesses are finding new ways to be integrated with community causes.

Similarly to a dating website, SocialWorth (www.mysocialworth.com) connects two parties for a mutually beneficial transaction. Philanthropic hairstylists and barbers create profiles listing their available volunteer times and what types of services they offer. Meanwhile, transitional housing staff creates profiles for shelter patrons and makes appointments on their behalf. Since the volunteer haircuts take place right in the shop, busy professionals can now help others without taking time off from work to volunteer. SocialWorth's functionality allows stylists to adapt their volunteer hours according to their busy salon schedules.

SocialWorth's goal is to help people in transitional housing look and feel good about themselves, thereby alleviating unemployment in the Westerly-Stonington area. It is also a unique marketing tool for local hairstylists and barbers who want to volunteer but cannot afford to take days off work. It's the perfect way to create positive social change with today's on-the-go lifestyle! SocialWorth is currently in beta and is free to use.

SocialWorth is the brainchild of founder Caitlin Deigel, who spent several years as a hairstylist before returning to school to pursue her degree. While in Westerly, she spent time volunteering her styling skills to WARM Center residents, which inspired her to create this site. “Using my skills to help people at WARM was so rewarding. I felt like it boosted the value I created for society, but I felt I couldn’t help as often as I would have liked because of full time work. I created SocialWorth so that stylists could have more opportunities to volunteer, even if it’s just a couple appointments a week.”

To get more information about SocialWorth or to sign up, visit www.mysocialworth.com.