Profs and Pints DC presents: “Inside the World Cup,” a scholarly look at preparation for the upcoming soccer tournament and at the likely impact of major global sports events soon to be staged in the United States, with Matt Winkler, founder of American University’s online master’s program in sports analytics and management and former sports executive.
The FIFA World Cup 2026 will soon take place in several cities throughout the U.S., Canada and Mexico. Come to Profs and Pints to get an industry insider’s perspective on it and other global sports events being hosted by American cities, including the 2028 Summer Olympics in Los Angeles and the 2034 Winter Olympics in Salt Lake City.
Learn about the preparation for these events, about their projected economic and cultural impact, and about remaining uncertainties surrounding them with Matt Winkler, a scholar and teacher of sports management and business with years of experience working with the World Cup, the Olympics, and various professional sports leagues.
He’ll discuss issues related to the FIFA World Cup’s governance, site preparation, security, fan management, and tourist visas, and he’ll weigh how the $13 billion dollars in revenue projected to be generated by the tournament compares to the costs of staging 104 games between 48 countries.
He’ll delve into how the tournament symbolizes a pivotal moment in the evolution of soccer in America, with global games broadcast all over American television channels and streaming services. You’ll learn how the 1994 World Cup in the United States led significantly boosted soccer’s popularity—leading to increased youth participation and the establishment of Major League Soccer—and how the sport has continued to rapidly gain traction here in recent years.
We’ll consider how the World Cup marks the beginning of an unprecedented run of major global sports events in the U.S., including not just summer and winter Olympics but, in 2031, the U.S.-hosted FIFA Women’s World Cup and 2033 men’s and women’s rugby World Cups.
Among the questions Winkler will tackle: How will the U.S.-Israel attacks on Iran affect the World Cup? How will tickets sell, and at what price? (Advance tickets: $13.50 plus sales tax and processing fees. Doors: $17, or $15 with a student ID. Listed time is for doors. The talk starts 30 minutes later.)
Image: Soccer being played in New Jersey’s MetLife Stadium, one of the venues hosting the 2026 FIFA World Cup.