Neighbor News
Graze Craze Expands with Its Second Charcuterie Shop in Jacksonville
Female entrepreneur opens new location of the fast-growing brand that creates beautiful grazing boards and boxes for all occasions

Graze Craze®, the innovative brand that’s redefining the art of creating grazing boards and boxes, has responded to the growing demand in Jacksonville by opening a second location across town. The 1,055-square-foot store in the Shoppes at Southside near The Avenues Mall at 9960 Southside Blvd., Suite 107, offers a varied menu that enables customers to “Celebrate Everything” in delicious new ways.
The store is co-owned and operated by Amber Davis, an experienced, multi-unit owner of an ice cream brand for many years. She and her husband, a retired Navy veteran, grew up in Venice on Florida’s Gulf Coast and have since returned to settle in the state after years of military relocations across the country.
“I am most excited about helping people celebrate the big things, the small things and everything in between,” Davis said. “I love getting to help make our customers’ events special, and we have so many different ways for them to express themselves without worrying about the details – that’s our job.”
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Graze Craze boards are thoughtfully designed by trained Grazologists™ using premium Boar’s Head® meats, cheeses, fresh produce, house-made dips, sweet treats, and more. Each offering is crafted for flavor, balance, and artful presentation, perfect for celebrations, gifts, business meetings, or casual get-togethers. The Graze Craze The Avenues menu includes signature favorites:
- Gone Grazey: A well-balanced mix of cured meats, cheeses, crackers, fruits, veggies, and more – the best way to sample a little of everything.
- Vegegrazian: A vibrant vegetarian option loaded with seasonal produce and bold flavors from house-made dips.
- Sweet & Grazey: A decadent spread for dessert lovers, with chocolate, fruit, cookies, and indulgent dips.
“It would be tough for me to pick out a favorite, but I really enjoy the Brunch Board as breakfast is always my favorite meal,” Davis added. “It has everything you need to start your day – from breakfast meats and eggs to fresh fruits and pastries.”
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The shop offers specially curated gluten-free options for its boards, including crackers. Boards are available in a variety of sizes, from a date night or small gathering, to a large spread fit for parties and events. Custom orders are welcome, and every board is made fresh to order. In-store pickup and local delivery are available.
When she’s not helping customers cater the perfect gathering with freshly made charcuterie, Davis enjoys cheering on her daughter in her musicals and plays and her son at his regattas. She also helps coordinate regatta support for his rowing club.
The new Graze Craze is located at 9960 Southside Blvd., Suite 107, in the Shoppes at Southside. It’s open Monday through Saturday from 10 a.m. to 6 p.m. and is closed on Sunday.
For more information, call (904) 574-8361 or visit www.grazecraze.com. Follow along on Instagram at grazecraze_theavenues_fl or on Facebook at GrazeCrazeTheAvenues for updates and board inspiration.
Graze Craze® is the leading franchise within the grazing style food category, offering an alternative experience to traditional dining options and catering for every occasion. At Graze Craze, in-store Grazologists™ curate hand-crafted, impeccably designed, sweet and savory charcuterie boards and picnic boxes made with the highest quality ingredients and arranged with perfection. Graze Craze is an affiliated brand of United Franchise Group™, the global leader for entrepreneurs, within the United Franchise Group’s food division, Big Flavor Brands™. For more information about Graze Craze locations, menu, and commercial accounts visit www.grazecraze.com. For information on franchising opportunities, visit www.grazecrazefranchise.com.
Big Flavor Brands™ specializes in franchises dedicated to creative eating, offering a zesty menu of fast-growing, award-winning food brands with a proven track record of success. From fast-casual restaurants with authentic third-generation recipes like The Great Greek Mediterranean Grill®, to specialty concepts like the grazing innovator and charcuterie board caterer Graze Craze®, Big Flavor Brands dominate their niches with quality, value, and tasty fare for every occasion. Big Flavor Brands represents the food division of United Franchise Group™, which is comprised of innovative concepts pushing the boundaries with an unwavering commitment to quality, variety, and the pursuit of joyful eating.