D1 Training South Lakeland Now Open, Hosts Grand Opening Celebration June 27

SOUTH LAKELAND, FL. (June 22, 2026) –D1 Training, a leading fitness enrichment concept utilizing the five core tenets of athletic-based training, has officially opened the doors of its newest location in South Lakeland. Located at 4740 S Florida Ave, the new group fitness facility employs a sports-science backed training regimen led by certified trainers to help people of all ages achieve their sport and fitness goals and will be celebrating their grand opening at a new location in South Lakeland at 4740 S Florida Ave on June 27, from 3 p.m. to 5 p.m.

To celebrate its launch, D1 Training South Lakeland will be hosting a grand opening event on Saturday, June 27 from 3 p.m. to 5 p.m. South Lakeland residents and neighbors are invited to tour the facility, meet the coaching staff, and enjoy an afternoon of music, food, competitions, and raffle giveaways. The celebration will also feature an official ribbon cutting ceremony with the Lakeland Chamber of Commerce will take place at 4 p.m. on Friday, June 26th.

D1 Training South Lakeland is locally owned and operated by Jay Powers, who will join a roster of impressive existing franchisees, including former professional and collegiate athletes. Additional D1 partners include NBA star Chris Paul and Heisman Trophy winner Tim Tebow.

Powers, a decorated 26-year Army veteran, retired in 2022 as a Green Beret colonel leading in the Joint Special Operations community. Following his military career, he continued his passion for developing high-performing individuals and teams through consulting, coaching, teaching, and speaking on leadership. He went on to serve as Chief Operating Officer for Tampa Bay Wave, teach leadership through the University of South Florida Office of Corporate Training and Professional Education, and coach the Plant High School wrestling team.

Throughout his career, Powers has been driven by the belief that organizations excel when their people are empowered to reach their full potential. Opening a D1 Training in South Lakeland was a natural next step for him. Inspired by the elite performance training, discipline, and mentorship that shaped his military career, Powers is committed to leading a team that creates a space where athletes of all ages can build confidence, develop character, and achieve their highest potential both on and off the field.

“Throughout my military career, I saw firsthand the impact that performance training, strong mentorship, and a supportive team environment can have on athletic development and personal growth,” said Powers. “Bringing a D1 Training to South Lakeland creates an opportunity to build that same culture for athletes in our community.”

D1 Training offers four age-based programs including Rookie (ages 7-11), Developmental (ages 12-14), Prep (ages 15-18) and D1 Adult. Each fitness program is based on the five athletic-based tenets: dynamic warm-up, performance, strength program, core and conditioning, and cool down. Outside of group workouts, D1 Training offers group, semi-private, and one-on-one training with world-class coaches. The goal is simple: to continue to train athletes who are dedicated to their sport or fitness goals, regardless of age, or athletic background.

“Jay is the ideal candidate to bring the D1 Training experience to South Lakeland” said the brand’s Chief Operating Officer, Dan Murphy. “We’re thrilled to welcome him to the D1 family and are confident in his ability to show the South Lakeland area what they’ve been missing out on. D1 is a one-of-a-kind fitness experience that’s built around the individual and meant to help people meet their athletic goals. Our strong network of franchisees embodies our core values to bring the D1 Training vision to life, and we know Jay will do just that in South Lakeland and its surrounding communities.”

Strategically expanding across the nation through franchising, D1 Training has more than 150 facilities open with over 100 additional locations in various stages of development. The brand is currently seeking financially qualified business builders, former athletes, and entrepreneurs, who share a passion for fitness and youth sports, who are ready to make a positive impact on their community.

For more information on D1 Training South Lakeland, please visit https://d1training.com/facility/south-lakeland , or call 863-213-6545.

About D1 Training

Founded in 2001 by former NFL player Will Bartholomew, and based in Nashville, D1 Training is positively impacting the lives of 30,000 athletes of all ages. With 160+ locations nationwide, and 100+ more franchises in various stages of development, D1 is one of the fastest growing private companies in the nation. D1’s 5-Star Training System is trusted by top athletes because it trains the whole body: no fads, no shortcuts. For more information on D1 Training and franchise opportunities, please visit https://www.d1franchise.com/.

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