Selkirk Donates 100 Pickleball Paddles to Pictona at Holly Hill

Holly Hill, FL, March 22, 2022 – Pictona at Holly Hill, located in the greater Daytona Beach area and, one of the premier Pickleball destinations in the country, today announced that Selkirk Sport, the leading Pickleball paddle and accessories brand, will serve as the title sponsor of Selkirk America’s Pickleball Challenge, a tournament that will take place March 31 through April 3, 2022.

Selkirk America’s Pickleball Challenge will feature 600 players competing across 30 divisions in men’s & women’s singles, doubles and mixed, based on age, gender and skill level. The tournament will be played at Pictona’s 24-court, state-of-the-art facility.

To complement the tournament naming rights, and to support Selkirk Sport’s community outreach program, the Company will serve as the paddle sponsor for Pictona’s popular PB 101 program. Led by Pictona’s decorated team of certified Pickleball instructors, PB 101 is a free 90-minute class that introduces individuals of all ages to the sport. As the sport of pickleball continues to surge in popularity, Selkirk Sport has donated 100 Selkirk paddles to support this initiative.

“We’re delighted to partner with Selkirk Sport, a company we respect because of its commitment to the sport of pickleball, to offer the Selkirk America’s Pickleball Challenge,” said Rainer Martens, co-founder along with his wife, Julie, of Pictona at Holly Hill. “Selkirk continues to invest in growth of the game, and their generous donation of 100 paddles to our popular PB 101 program, reinforces that commitment.”

With more than 4.8 million players today, Pickleball is one of the fastest growing sports in the country. Selkirk Sport, a family-owned Company based in Hayden, ID is at the forefront of the sport’s growth. Their line-up of Made-in-the-USA paddles are used by many of the game’s premier players and instructors.

Team Selkirk Ambassadors include Tyson McGuffin, 6-Time Major Champion and one of the top ranked professional pickleball players in the world in both singles and doubles; Cammy MacGregor, one of the top ranked senior players and former top 75 women’s professional tennis player; Wes Gabrielsen, 11-time National Champion; Morgan Evans, coach to the world’s elite Pickleball players; Kaitlyn Christian, professional tennis player, top 50 in doubles on WTA Tour; Joanne Russell, 1977 Wimbledon Doubles Champion and Sherri Steinhauer, former LPGA major Champion and 4-Time United States Solheim Cup winner, among many others.

“Pictona is world class pickleball destination, and we are excited to support tournament play through the Selkirk America’s Pickleball Challenge, as well as growth of the game through instructional programs,” said Rob Barnes, Co-Founder and Co-CEO, Selkirk Sport.

For more information on Selkirk Sport, it’s line-up of products and Team Selkirk’s stable of Pickleball Ambassadors, please visit www.selkirk.com. To follow the Company through social media, please visit Selkirk on Facebook, Twitter or Instagram @SelkirkSport.

For information on Selkirk America’s Pickleball Challenge, please visit www.pictona.org.