Palm Beach Royals Announce Vizual Edge As Official Vision Training Partner

The Palm Beach Royals, South Florida’s Major League Pickleball (MLP) team, today announced a new partnership with Vizual Edge, a leading provider of vision and cognitive training technology, naming the company as the team's Official Vision Training Partner. The partnership marks a first-of-its-kind vision training initiative within Major League Pickleball, making the Royals the first MLP franchise to formally incorporate dedicated vision and cognitive training into its player development program.

Through the multiyear agreement, Vizual Edge will serve as the featured vision training partner for the Palm Beach Royals MLP Team, Royals Champions and Royals Juniors, while also serving as a Community Partner of the organization.

As part of the partnership, Vizual Edge will provide its Edge Trainer equipment, software and trained personnel to lead high-performance training sessions and develop personalized training programs for the Palm Beach Royals. Vizual Edgewill also operate a dedicated training station at select Palm Beach Royals MiLP events, as well as Royals Champions and Juniors matches, training sessions and tournaments across South Florida. The program will include baseline visualassessments, individualized 3D eye-brain training plans and progress tracking throughout the season. Royals players will also provide feedback and testimonials based on their experience using Vizual Edge’s training equipment and software.

The partnership also extends into the Palm Beach Royals' website and social media platforms. The two organizations will collaborate on an annual social media campaign featuring a Palm Beach Royals professional player, built around user-generated content under the theme “See Faster. Think Faster. Play Faster.”

“Our Champions athletes have the experience and competitive instincts, but at this level, the margins come down to how quickly you can read and react,” said Zach Hunter, Managing Partner of the Palm Beach Royals. “Vizual Edge gives our Champions roster, and eventually every level of our organization, a tool to sharpen that edge. It's exactly the kind of partner we want alongside the Royals as we build on the Pro team’s playoff success and grow this franchise the right way.”

“Pickleball is a game of incredibly small margins, where the ability to see, process and react quickly can make a real difference,” said Alex Kikos, CEO of Vizual Edge. “The Palm Beach Royals recognize that visual and cognitive performance should be trained just like any other part of an athlete’s game, and we’re excited to help bring that approach across their organization — from the professional level to the next generation of Royals players.”

Vizual Edge will also join the Palm Beach Royals' Business Alliance Program at the VIP level, granting the company guest-list access to the organization's business networking events and inclusion in upcoming conferences and pickleball panels.

The Vizual Edge partnership adds to the Palm Beach Royals' growing roster of partners as the team continues to expand its Champions, MLP and Juniors programs at Boca Paddle, its home facility located at 1081 Holland Drive in Boca Raton and opening later this year.

For more information about the Palm Beach Royals, please visit palmbeachroyals.com and follow along at X, Instagram, Facebook, TikTok, YouTube, and the newly launched team store.