Veteran fundraising executive joins SPCA Tampa Bay as senior director of development

LARGO, Fla. (June 3, 2016) –Successful fundraising executive Carolyn Wisniewski has joined SPCA Tampa Bay as senior director of development. Wisniewski has a proven track record of increasing revenue streams for nonprofit organizations over the past 20 years.

As senior director of development, Wisniewski will oversee development, marketing, and community outreach activities and special events for SPCA Tampa Bay. She will plan and implement all development activities including major gifts, individual donors, planned giving, special events and annual campaigns. The activities of Wisniewski and her team will establish the annual goal for the funding of shelter operations, services, programs and special projects. She will also plan and direct the organization’s branding, marketing and public relations.

“We’re excited to have the caliber of experience and expertise that Carolyn brings,” said Martha Boden, CEO of SPCA Tampa Bay. “Carolyn’s passion and her skill in raising funds will serve SPCA Tampa Bay well as we continue to grow with new services like our full-service veterinary center, which helps even more Pinellas County families and homeless animals.”

Before joining SPCA Tampa Bay, Wisniewski was vice president of resource development at United Way of Brevard (Florida) where she ran the county’s $6 million annual workplace giving campaign with a team of four. Prior to United Way, Wisniewski spent four years as director of development with Trinity Preparatory School in Orlando. In this role, she raised more than $2 million for the capital campaign. She also oversaw the Trinity Prep Fund, the school’s annual fund, as well as alumni and parent activities.

Wisniewski is an active, long-time member of the Association of Fundraising Professionals and will sit for her Certified Fundraising Executive (CFRE) certification later this year. The CFRE is a prestigious designation indicating that she has attained the skills, ethics and knowledge from CFRE International.

About SPCA Tampa Bay

SPCA Tampa Bay accepts all pets surrendered by their owners and injured wildlife. The organization cares for more than 7,500 animals that are admitted each year.The organization’s mission is toimprove the community by promoting humane care, preventing animal cruelty and reducing pet overpopulation.Community services include animal cruelty investigation, accessible wellness care, lost/found pet assistance, animal admission and animal transport. SPCA programs include pet adoption, free pet behavior help, Sniff University training for dogs and cats, children’s summer camps and more. Founded in 1940, SPCA Tampa Bay is a nonprofit 501(c)3 organization located on 10 acres in Largo with a planned full-service veterinary hospital expected to open in St. Petersburg in 2016. For more information: www.spcatampabay.org.