Yellow Strawberry attends invitation-only conference

Management team members from Yellow Strawberry (YellowStrawberryHair.com), a boutique salon in Sarasota and Manatee counties, recently attended a two-day, invitation-only conference by the 2to10 Project, a member cooperative of elite multi-location salons and spas with between two and 10-plus locations.

During the 2to10 Leadership Conference from April 25 – 26 at the W Hotel in Chicago, Ill., Yellow Strawberry co-owner Richard Weintraub attended with three from the salon’s management team, including Suzzi O'Donnell, Rhonda Moore and Darlin Stehle.

The four attended general sessions, which provided key insights and featured best practice presentations from 2to10 salon performance leaders in key business categories. Attendees also heard from keynote speaker Scott Schwefel, a speaker, trainer and author, and industry experts at various salon discussion panels on topics like marketing, operations, human resources, education and finance.

“This industry event is known for the amount of relevant data and information shared and its learning power,” said Richard Weintraub, a master stylist of over 40 years. “As a multi-location salon, Yellow Strawberry’s management team can apply these best practices from industry experts to benefit our client’s overall experience.”

Yellow Strawberry’s representatives also benefited from the through relevant and proprietary research and data. The 2to10 Project’s fifth annual Financial Benchmark and Best Practice Study was distributed.

About Yellow Strawberry

Established in 1994, Richard Weintraub, a master stylist of over 40 years, and Desmond and Caroline Behan, who have been in the hair salon business for 30 years, own Yellow Strawberry. The salon has three locations, including two in Sarasota on Bee Ridge Road and Fruitville Road and one in Lakewood Ranch on Natures Way. Salon services include haircuts, color, styling, treatments and eyelash extension and makeup application. Fueled by their passion for hair, the salon sets the standard for innovative and creative haircuts, color and styling and provides exceptional customer service. Yellow Strawberry has earned multiple awards over the years and has been featured as “Best Hair Salon” in Sarasota. Visit YellowStrawberryHair.com or call 941-924-1311 for more information.