Health & Fitness
Straight Shot: Marketing Hot Buttons
Straight Shot ~ Focuses on quelling the fears and frustrations that come as a result of "winging it" when it comes to marketing and developing your brand.
Marketing Hot Buttons
The great fighter Rocky Marciano once said. “Hit the heart and the head will follow” This is not only true in the ring but in the business arena as well. It does not matter what product or service you are selling, consumers buy more on an emotional than a logical thought process.
A hot button is the emotional pull that draws your consumer to your product and/or service. When your marketing is built around emotional hot buttons; you are marketing to the heart of your consumer. When you have touched the heart of your consumer, your brand becomes top of mind. This is the goal of every business owner's marketing efforts, a straight shot to your consumer resulting in the purchase of your products and/or services.
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For more information about a basic marketing material critique, contact Reformation Productions.
