Local SEO: Why It Matters

Search Engine Optimization (SEO) can be a huge, laborious, daunting task. There are so many steps to incorporate and routes to take that it can seem overwhelming. If SEO is getting you flustered as a business owner, think about it on a smaller scale and think local. Local SEO is comprised of getting listed in directories (Yelp, YP, Yahoo Local, etc.), setting up and optimizing a Google Business page, and making sure your website is keyword rich for your area. This list is not exhaustive, but these are some of the major steps to take to make sure you are optimized for local SEO.

Why is focusing on local SEO so important to your business? Local SEO is quickly becoming a more and more valuable as more and more consumers are using their smartphones to conduct mobile searches for businesses near them. Below are some reasons why local SEO is so important to you and the success of your business-

• According to Entrepreneur.com, 46% of all searchers are only using their phones to conduct searches. With GPS being on nearly every smartphone, mobile searches are usually location specific. Google is chasing the mobile search trend and is actively collecting data in order to give their searchers accurate local results.
• No matter what industry you are in you’re going to deal with competitor businesses, but using local SEO can mean you are dealing with fewer competitors. When you use local keywords, instead of competing for search engine results page rankings with similar businesses nationwide, you are only competing with similar businesses who are local to you.
• Visibility is key to becoming a successful business owner. If you’re optimized locally and are publishing frequent, relevant content you’ll become visible as a brand quickly. In a way, local SEO serves as a huge component for good PR for your business.

Local SEO can mean the difference between success and failure for many businesses. Let us make sure you are set up to succeed. We’ll handle every aspect of getting your local SEO started and can continue to manage it for you monthly.

Call us today at (770) 570-7839