Atlanta Community Food Bank Unveils New Look

ATLANTA, GA — The Atlanta Community Food Bank has launched a new brand image in conjunction with national Hunger Action Month, which began on Sept. 1, 2016.

"We are embarking on a plan to dramatically increase the amount of fresh, nutritious food that we distribute to hungry families, kids and seniors who are struggling to put food on the table," said Kyle Waide, president and CEO. "Our new look is intended to send a message to the community that hunger remains a critical and solvable issue, one that we can tackle together."

The new logo and tagline are designed to hold up two things we value most: our community and nutritious food, Waide said. The new logo features a hand holding a peach, which signifies both giving and receiving fresh food. The orange color scheme echoes the national color of hunger awareness and conveys a sense of urgency around the issue. The new tagline "End Hunger. Grow Stronger" sends a clear message that by ending hunger not only do individuals grow stronger, so does our community, he said.

September is Hunger Action Month and the Food Bank is hosting a variety of ways to get engaged, including a special Hunger Action Day lunchtime event Sept. 8 at Atlantic Station, featuring local chef and restaurateur Shaun Doty and Meehan's Public House, which will be creating special orange color-inspired tastings.

Some 80,000 visit the Food Bank's more than 600 partner food programs each week to access the food they need to survive. Last year, the Food Bank distributed nearly 70 million pounds of food into the community – enough for 57 million meals.

As part of a new 10-year strategic plan, the Food Bank will increase the total number of nutritious meals it distributes to the community, growing to 130 million meals per year by 2025, an increase of 130%. That includes 50 million pounds of fresh produce a year.

Image: Atlanta Community Food Bank