Politics & Government

The Tweet Elite: Kasim Reed is a Twitter 'Jedi Master'

Atlanta's top pol has been named one of America's 25 mayors who have mastered Twitter.

Development Counsellors International (DCI) released a report on Tuesday on the use of Twitter by mayors from the 250 largest American cities.

DCI analyzed Twitter activity of the group over a 60 day period to determine "The Tweet Elite: 25 Mayors Who Have Mastered Twitter," and Atlanta Mayor Kasim Reed was No. 6 on the list.

Here are the top mayors and their Twitter handles:

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  1. Mayor Stephanie Rawlings-Blake – Baltimore, Maryland - @MayorSRB
  2. Mayor Muriel Bowser – Washington, District of Columbia - @MayorBowser
  3. Mayor William Peduto – Pittsburgh, Pennsylvania - @BillPeduto
  4. Mayor Jennifer Roberts – Charlotte, North Carolina - @CLTMayor
  5. Mayor Stephen K. Benjamin – Columbia, South Carolina - @SteveBenjaminSC
  6. Mayor Kasim Reed – Atlanta, Georgia - @KasimReed
  7. Mayor Francis Slay – St. Louis, Missouri - @MayorSlay
  8. Mayor Martin Walsh – Boston, Massachusetts - @Marty_Walsh
  9. Mayor Andy Berke – Chattanooga, Tennessee - @AndyBerke
  10. Mayor Robert Garcia – Long Beach, California - @RobertGarciaLB

"Twitter has emerged as a powerful tool for mayors to interact with citizens on a daily basis and actively listen to views outside of their inner circle," says Andy Levine, president and COO of DCI. "Our aim was to highlight the 'jedi masters' of this important communications tool."

DCI's research began by searching the Twitter accounts of mayors for the 250 largest cities in the U.S. The firm evaluated their Twitter activity over a 60 day period from Jan. 1-Feb. 29, 2016. Each mayor's activity was scored based on five categories of weighted importance:

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  • Audience (30%) -- Number of Twitter followers divided by the city's population.
  • Frequency (20%) -- Average daily number of tweets communicated by each mayor.
  • Responsiveness (20%) -- Average daily number of reply tweets communicated by each mayor.
  • Engagement (20%) -- Average percentage of retweets/likes by each mayor's followers.
  • Influence (10%) -- Number of other mayors (from the 250 largest U.S. cities) that follow a mayor's Twitter account.

Check out some of the mayor's recent tweets for yourself:

— Kasim Reed (@KasimReed) March 29, 2016
— Kasim Reed (@KasimReed) March 23, 2016

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