ATLANTA/GREENWICH, CT – April 5, 2013 – The owners of the Avenue Forsyth, Cumming’s premier outdoor shopping, dining and entertainment destination, announced Friday that the property will be rebranded as The Collection at Forsyth in order to fulfill the new owners’ vision of creating the collection of the area’s finest retailers, restaurants and community events.
A joint venture between Atlanta-based Core Property Capital and an affiliate of Starwood Capital Group, a leading private investment firm, purchased the retail center from Cousins Properties in November 2012. Core Property Capital is providing property management and leasing services.
The new brand will be unveiled to the community at a celebration scheduled for Saturday, April 13, from noon to 4 p.m., and will feature entertainment from Isabelle, a 2013 American Idol top 20 finalist hailing from Alpharetta, as well as a Spring Collection fashion show, entertainers with jazz musicians, activities for children and special promotions.
Find out what's happening in Cummingfor free with the latest updates from Patch.
“Our goal is to become a five star collection of dining, shopping and services in meeting the community’s needs,” said Chad Lund, managing partner - Core Property Capital. “Our management team is comprised of tenured real estate professionals who live locally and understand this market and the needs and desires of our guests. We are working to make changes that the community will be excited about as we strive to become the heart of Forsyth and its neighbors.”
The 565,075 square-foot, mixed-use outdoor retail center will continue to offer a collection of premier restaurants and retailers, including Academy Sport + Outdoors, Barnes & Noble, DSW Shoes, Carrabba's Italian Grill, Red Robin and AMC Forsyth 12. The Children’s Healthcare of Atlanta location also will remain on property. Core recently added Marlow’s Tavern and Koo Koo Bear Baby & Kids, which offers designer kids' rooms and exceptional gifts for children and new mothers. In addition, Core is creating a new collection of tenants that include Soma Intimates, Altar’d State, Sweet Monkey, Appleton, Newk’s and Talk of the Table.
Find out what's happening in Cummingfor free with the latest updates from Patch.
“Starwood Capital Group is thrilled to bring our extensive retail investing and management experience to this joint venture,” said Chris Graham, senior managing director Starwood Capital Group. “The transformation of the Collection at Forsyth brings the premier shopping, dining and entertainment experience to the Atlanta area and we look forward to the unveiling of this ‘must-visit’ destination.”
The Collection at Forsyth is located at 410 Peachtree Pkwy, Cumming, GA 30041. Learn more at collectionforsyth.com or Facebook/collectionatforsyth.
About The Collection at Forsyth
The Collection at Forsyth is an outdoor lifestyle shopping destination in Cumming, Ga. Owned and managed by CORE Property Capital, The Collection at Forsyth features a variety of premier national retailers, restaurants and a movie theater, as well as specialty local stores and eateries. For more information, visit collectionforsyth.com or facebook.com/collectionforsyth.
About CORE Property Capital
Core Property Capital is headquartered in Atlanta, Ga., with offices in Naples, Fla. Core Property Capital is focused on retail, multi-family and office investments. The partners of the firm have owned and operated Commercial Real Estate since 1998 with vast experience in development and income acquisitions throughout the United States in all asset classes. For more information, visit http://www.corepropertycapital.com/.
About Starwood Capital Group
Starwood Capital Group is a private, U.S.-based investment firm with a core focus on global real estate. Since the group's inception in 1991, the firm has raised more than $16 billion of equity capital, and through its various funds, has invested $13.7 billion representing over $36 billion in assets. Starwood Capital Group currently has more than $22 billion of assets under management. Starwood Capital Group maintains offices in Greenwich, Atlanta, San Francisco, Washington, D.C., Chicago and Los Angeles, and affiliated offices in London, Luxembourg, Paris, Mumbai and Sao Paulo. Starwood Capital Group has invested in nearly every class of real estate on a global basis, including office, retail, residential, senior housing, golf, hotels, resorts and industrial assets. Starwood Capital Group and its affiliates have successfully executed an investment strategy that includes building enterprises around core real estate portfolios in both the private and public markets. Additional information about Starwood Capital can be found at www.starwoodcapital.com.
