Gilbert and Sheppard Group Wins Two Gold Awards for Vibrant Vision of 55+ Living

ATLANTA, January 20, 2016 – Kerrie Gilbert, creative director and co-owner of Gilbert & Sheppard Group, the creative marketing and business consulting company with clients throughout the Southeastern U.S., is delighted to announce that Gilbert & Sheppard Group’s team won two prestigious Gold Achievement Awards during the NAHB 55+ Housing Industry Council’s award ceremony at the National Association of Home Builders International Builders’ Show® (IBS) in Las Vegas earlier this week. Gilbert & Sheppard Group was recognized for Best Print Ad as well as Best Brochure.

Betsy Sheppard, Gilbert & Sheppard Group’s president and co-owner, and Tori Ewing, senior project manager, accepted both awards during IBS, the largest annual light construction show in the world that every year attracts 50,000 visitors from more than 100 countries.

Two Separate Awards, One Vision

On behalf of their client, K. Hovnanian’s® Four Seasons at Lakes of Cane Bay, Gilbert & Sheppard Group created an overall marketing campaign to present the lifestyle and location of the yet-to-be-constructed community near Charleston, SC, “where lifestyle and location are always in season.”

The winning Best Print Ad shows a female in a wetsuit whose confident body language and expression convey that it is time for her to do what she has always wanted, where she has always wanted. “It’s time to enjoy life to the fullest. It’s time for K. Hovnanian’s® Four Seasons at Lakes of Cane Bay.”

The second Gold Achievement Award, for Best Brochure, is based on the collateral piece’s thoughtful composition, colors and fonts that complement the client’s new website. Again, the messaging and images within the brochure beckon readers to an unsurpassed lifestyle and location near one of America’s most beloved cities.

Both winning entries contributed to outstanding lead generation for the client, including increased traffic to the website and the onsite sales center for the yet-to-be-constructed community.

“We know our clients’ target markets, we know how to engage the 55+ audience, and we know how to get results. It is an honor to be recognized for our creative approach in this competitive arena,” says Kerrie. “We have a great team and we love what we do.”

About Gilbert & Sheppard Group:

Gilbert & Sheppard Group, LLC, the well-known marketing and business consulting firm that creates targeted campaigns for a variety of clients in the housing industry, was founded by Betsy Sheppard, a respected veteran in the marketing and advertising industry and graduate of Georgia Southern University. Betsy teamed up with Kerrie Gilbert, award-winning creative director and Summa Cum Laude graduate of Savannah College of Art & Design. Together they assembled an outstanding group of talented, client-focused professionals. Gilbert & Sheppard Group offers expertise in the areas of business consulting, strategic planning, creative development, interactive e-marketing programs, public relations and social media.

404.829.4506

Gilbert & Sheppard Group

744 Dover Falls Trail

Ellijay, GA 30540

www.gilbertsheppard.com