Second Firehouse Subs Location Open in Cumming

From Firehouse Subs

Firehouse Subs announces the grand opening of its second location in Cumming on Aug. 22, 2014. The award-winning fast casual restaurant chain is famous for serving premium meats and cheeses steamed piping hot and piled high on a toasted sub roll, which is served “Fully Involved®” with fresh produce and condiments. Founded by former firefighting brothers, the restaurant’s firehouse décor is based on the founding family’s decades of fire and police service, and the new location is decorated with firefighter memorabilia from the Forsyth County Fire Department.

The restaurant is located at 905 Market Place Blvd., and is open Monday – Saturday from 10:30 a.m. – 10 p.m. and Sunday from 10:30 a.m. – 9 p.m. Local owner Brett Black owns two other Firehouse Subs restaurants in Georgia and is excited to continue feeding the fire in “The Peach State.”

Firehouse Subs restaurants boast a custom, hand-painted mural that pays tribute to the local community. The Cumming mural depicts Forsyth County Fire Headquarters as a backdrop with local heroes demonstrating job duties to community children dressed as firefighters. Chief Mural Artist Joe Puskas and his team paint every mural from his studio at Firehouse Subs Headquarters. Since the opening of the first Firehouse Subs in 1994, Puskas has painted more than 800 murals.

Firehouse Subs extinguishes guests’ hunger with medium and large hot specialty subs, including the number one selling, Hook & Ladder® sub, served with smoked turkey breast and Virginia honey ham smothered with Monterey Jack cheese. Other top sellers include the Smokehouse Beef & Cheddar Brisket™ loaded with USDA choice beef brisket smoked for at least 16 hours in an authentic Texas smokehouse and topped with melted cheddar cheese and a special combination of sauces, including Sweet Baby Ray’s® Barbecue Sauce. Launching this year is Firehouse Subs’ new “Hearty & Flavorful” menu: six subs and four chopped salads under 500 calories. The Hearty & Flavorful menu is the largest and most significant menu addition in Firehouse Subs’ 19-year history and is available at all Firehouse Subs restaurants nationwide.

Unique to Firehouse Subs is Captain Sorensen’s® Datil Pepper Hot Sauce, named in honor of the founding brothers’ father, Rob Sorensen, a 43-year retired fire captain.The sauce has a spicy-sweet flavor from the datil pepper, a hot pepper similar to habaneros but with a sweeter taste. Firehouse Subs, the largest user of datil peppers in the world, will produce more than 60,000 gallons of its signature hot sauce this year. Additionally, each restaurant offers an assortment of 50+ complimentary hot sauces.

The touch-screen operated Coca-Cola Freestyle® fountain is available in every restaurant and offers 120+ sparkling and still beverage brands with 70+ regular and low-calorie options. Choices include the top selling non-carbonated fountain drink, Cherry Lime-Aid™ and Cherry Lime-Aid™ Light, exclusive original recipes by Firehouse Subs, served with fresh squeezed lime.

In 2005, Firehouse Subs created the Firehouse Subs Public Safety Foundation® with the mission of providing funding, life-saving equipment, and educational opportunities to first responders and public safety organizations. Many first responders make do with older equipment and have limited or no access to needed resources, but Firehouse Subs Public Safety Foundation has given $10.1 million to hometown heroes in 41 states and Puerto Rico, including more than $779,800 in Georgia. Local fundraising initiatives include recycling empty five-gallon pickle buckets and selling them to guests for $2 each, a Round Up Program allowing guests to “round up” their bill to the nearest dollar, and spare change donation canisters.