Johns Creek Begins Performing Arts Center Feasibility Study

JOHNS CREEK, GA — The Johns Creek Convention and Visitors Bureau will begin a feasibility study on whether a multi-use performing arts center would be viable in the city.

The Johns Creek City Council authorized the CVB to spend up to $50,000 on the study. The money used on this project will come from the Johns Creek Tourism Product Development Projects fund, which uses a specific portion of the city’s hotel/motel tax to fund new tourism projects in Johns Creek.

“Our hope for this study is that the data collected will be a catalyst for the arts community to take a step forward in establishing their home in Johns Creek,” Convention and Visitors Bureau Executive Director Shelby Marzen said. “If the study reveals positive findings, this center has the potential to be a home for the already well-established arts community in Johns Creek, as well as become an attraction for visitors and multi-use event and meeting venue in the city.”

The Cultural Arts Alliance at Johns Creek released a report in July 2017 prepared by the Johns Creek Visual and Performing Arts Center Task Force, a group of 16 professionals from arts to finance, which contained data reflecting the need for a multi-use arts facility in Johns Creek.

According to the report, 11 dance organization paid more than $310,000 in rental fees for rehearsal and performance space in 2016. More than 75 percent of those fees went to venue owners outside the city. The positive economic impact from a performing arts center in the city has the potential to benefit not just the arts but the entire community and its visitors, the Convention and Visitors Bureau added.

“This project is a great example of how tourism not only benefits the traveler but also the economic development of a community,” Marzen continued. “We look forward to partnering with Webb to implement this study and find out what the future could hold for the arts community in Johns Creek.”

The board has contracted Webb Management Services to conduct the study. The team at Webb will be working closely with the board-appointed Steering Committee, representing the arts and business community, as well as the city and CVB to gather input from all stakeholders in Johns Creek.

Stay up to date on the latest JCCVB projects, discover special events, and all the reasons to #visitjohnscreek by visiting www.johnscreekcvb.com and signing up for the free e-newsletter.

Image via Shutterstock