Johns Creek Gateway Marker Installed By CVB

JOHNS CREEK, GA — The Johns Creek Convention and Visitors Bureau installed a beautiful artistic representation of the past, present and future of Johns Creek at the corner of Kimball Bridge Road and State Bridge Road. This gateway marker is the first in a series of markers to be installed as a tourism product development project by the Johns Creek Convention and Visitors Bureau. Artistically rendered by world-renowned artist William Massey in a joint creative process with the citizens of Johns Creek, the gateway marker is the first of several to be installed over the next several years at various gateways into the city.

“The new gateway markers not only allow visitors to our great city to know when they have arrived, but they also serve as a representational piece of art with symbols denoting our past, present, and future," said Lynda Lee Smith, chairwoman of the board. "Having the community engaged in this lengthy process has been extremely rewarding for me personally but also for the entire JCCVB volunteer Board of Directors. The gateway is another beautiful asset for our city.”

The Johns Creek Convention and Visitors Bureau hired Urban Catalyst Lab and Massey to coordinate input from the community and create an art piece that captures the essence of Johns Creek. Three community engagement meetings were held in 2019 to gather input from residents, and then an online vote was offered to residents to choose between four of Massey’s initial designs. Massey took the winning design selected by the residents and turned into an icon that will be recognized as Johns Creek for generations to come.

Each image on the marker was carefully chosen to represent the input Massey gathered from the community meetings, and the overall design encapsulates the importance of the Chattahoochee River and the historic Rogers Bridge. The bridge on the marker is leading you from Johns Creek's past into its future, whose history flows like the Chattahoochee River.

Tourism Product Development projects are funded by the hotel/motel tax on overnight stays in Johns Creek hotels and allocated by state law for use on specific capital projects that improve destination appeal to visitors, support visitors' experience, or are used by visitors.

GATEWAY MARKER ICON DESCRIPTIONS: As provided by William Massey, Gateway Marker artist

1. The seal of the Cherokee Nation represents the indigenous tribes who first called Johns Creek home, but also the nature that was here before any human ever arrived.
2. A Cherokee cabin was the typical dwelling in the area.
3. The broken arrow is Native American symbol for peace, as the land where Johns Creek currently sits was considered a no-fighting zone between the Creek and Cherokee tribes.
4. A feather not only a nod to the Native Americans but also the ecosystem and biodiversity found in the area.
5. A teardrop represents the trail of tears and eventual displacement of Native peoples.
6. The pickaxe and shovel symbolize the gold rush and subsequent influx of prospectors who flocked to the area (playing a role in the displacement of N.A. people)
7. Farming and agriculture was a huge part of Johns Creek's economy, the five-blade spring tooth cultivator reflected here can be found in the Autrey Mill’s Farm Collection
8. Cotton was the main cash crop in the area, the accompanying broken chains represent enslaved African Americans who tended the land and their eventual freedom granted in 1865.
9. Johns Creek’s value of family, relationships, and safety.
10. The Chattahoochee that runs along the southern border of Johns Creek, as well as McGinnis, Nesbit and other ferries who offered safe river crossing before bridges were built.
11. The collaborative community who makes up Johns Creek and even helped collaboratively guide this sculpture.
12. Oak leaf encapsulates the community's emphasis on the vast natural landscape of Johns Creek from the Chattahoochee to the Autrey Mill Nature Preserve and Heritage Center.
13. The symbols of languages shown here embody the amalgamation of people in present-day Johns Creek, the most diverse city in Georgia, bringing together numerous cultures, places of worship, and invaluable ethnic tradition.
14. Education is a vital pillar of Johns Creek’s framework and point of pride of its residents.
15. The Mill shown here not only represents the legacy of Autrey Mill but also those preserving, recording, and educating the history of this land.
16. The high rate of development and exponential multiplication of Johns Creeks infrastructure.
17. The growth of the culture of Johns Creeks, including the symphony orchestra, ethnic cuisine, festivals, arts, performance, and sports.
18. The value of not only education, but graduation and eventual return of younger generations to the city.
19. The pursuit of Johns Creek's commitment to technology that started in Tech Park and acknowledging that the focus on technology is an important part of where the city is headed.
20. A future of open and receptive hands for one another, new neighbors, taking care of the land, and the growth and progress that the future holds.