‘I'm ME, Not MEAT!’ Reads Billboard In Marietta

MARIETTA, GA — A message from a fish has appeared on a new PETA billboard that’s near the Marietta Fish Market, located at 3185 Canton Rd.

"I'm ME, Not MEAT!" In advance of National Seafood Month, the ad gives people food for thought about eating aquatic animals, according to PETA. Check it out here.

"Every fish on the menu at the Marietta Fish Market was an individual who felt pain and fear, valued his or her life (just like humans do), and didn't want to die for the dinner plate," said PETA Executive Vice President Tracy Reiman in a statement. "PETA's billboard encourages people to help spare sensitive fish the agony of being suffocated or cut open by simply choosing vegan meals."

More fish are killed for food each year than all other animals combined, yet they have no legal protection from abuse, according to PETA, who says fish “slowly suffocate or are crushed to death when they're dragged out of the oceans in huge nets, and the gills and abdomens of those who survive are cut open on the decks of fishing boats.”