Veteran public relations professionals and authors Ed Van Herik and Debbie Fitzgerald have outlined what organizations need to know if they want to expand their business and avoid missteps in dealing with reporters and editors.
Both will present “Grab Your Megaphone and Venture into Media Relations,” on June 12 from 9:30-11 a.m. at Maggiano’s Buckhead. This is PRSA Georgia’s June seminar,
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Find out what's happening in Mariettafor free with the latest updates from Patch.
This is a great opportunity for anyone looking to dig deeper into the world of PR and get a behind-the-scenes look at the intricacies of promoting a business and garnering publicity. Learn:
· How to build and maintain good working relationships with the media.
· What to put in a news release and how to extend its life.
· How and when to follow up.
· What needs to be done before the news release even goes out.
Each attendee will also receive a copy of “Megaphones Be With You: How Your Organization Can Play the Media Relations Game—and Win,” Fitzgerald and Van Herik’s matter-of-fact, 156-page book that tells CEOs, business owners, and corporate and nonprofit executives how to reach greater numbers of people with their key messages.
About the Speakers
