Technology Turns Visit With Santa Into 21st Century Holiday Experience

North Point Mall this week announced it will host Adventure to Santa, a DreamWorks DreamPlace Santa adventure that embodies DreamWorks’ distinctive blend of world-class technology and storytelling for a next generation holiday experience.

DreamWorks Animation, the global family entertainment brand known for award-winning storytelling and industry leading innovation, chose North Point Mall as one of just eight locations around the country during the 2014 holiday season to feature this experience.

“We are always looking for unique opportunities to engage our guests. Adventure to Santa seamlessly showcases North Point Mall’s commitment to provide an unparalleled experience with DreamWorks’ unmatched storytelling and technology,” said Nick Nicolosi, North Point Mall’s general manager. “It’s without a doubt a must-visit destination this holiday season.”

This first-of-its kind, interactive, holiday adventure opened at North Point Mall on Saturday and will run through Dec. 24.

The magical journey starts with Shrek, ends with Santa and features a 2,000-square-foot immersive experience to be enjoyed by family members of all ages. The attraction is free to guests and features an online reservation system that eliminates the need to wait in line before embarking on this unforgettable adventure.

To make a reservation, visit the mall’s website.

“DreamPlace turns the traditional mall holiday visit on its head with an immersive, interactive approach that draws on our signature brand of technology, storytelling and of course, humor,” said DreamWorks Animation’s Chief Global Brand Officer Michael Francis. “We are continually looking for new ways to bring our characters to life and DreamPlace will deliver an unparalleled experience which fans will absolutely love.”

Santa’s new home is also being securely protected by ADT, a sponsor of North Point Mall’s Adventure to Santa experience and leading provider of home security and automation solutions. In today’s connected world, even Santa can use a hand, so ADT has outfitted his North Pole abode with the latest ADT Pulse smart home technology to ensure Mrs. Claus and the elves are safe and sound throughout the holiday season and beyond.

Photo credit: North Point Mall