Visit Roswell Launches New Destination Website

ROSWELL, GA — Visit Roswell, the official destination marketing organization for the city of Roswell, has launched its new website. The redeveloped VisitRoswellGA.com went live on Nov. 22.

Beginning in February, Visit Roswell bid out the project to five creative agencies – most of them from the destination marketing arena. The winning company, Tempest Interactive Media, is based in Philadelphia with offices throughout the country. The Visit Roswell and Tempest teams worked hand-in-hand over the course of the past nine months and shared a cohesive creative vision on the destination’s positioning statement the two organizations wanted to share and the website’s user experience for visitors to the site.

The website is highly visual and features a wide variety of destination photography, with concentrations on true Roswell experiences. The site also includes the integration of CrowdRiff, which allows the Visit Roswell team to infuse authentic user-generated content from its Instagram followers who use the organization’s hashtags. Additionally, the website is filled with robust content, recommendations and motivation for visitors considering planning a first-time or repeat trip to Roswell, or those looking to hold a meeting or special event in the city.

From a functional perspective, the website has been simplified with an easy-to-get-around navigation menu and comprehensive search function. When any of Visit Roswell’s partners are featured in editorial mentions or blog postings, the feature is automatically imported into the respective partner’s listing on their page. The site also features an elevated Film Roswell web page that links to the city’s ReelScout system, which includes business and property owners open to film productions being produced within their homes, businesses, or on their properties.

“Our goal was simple here. We worked with Tempest to create a beautiful website that elicited a lot of positive emotion—enough to influence someone to say, ‘Wow, we have to check this place out.’ We also wanted it to be particularly easy to navigate so that our viewers can quickly get to the information they desire,” said Andy Williams, Executive Director of Visit Roswell.

The website can be found by visiting www.visitroswellga.com.