Women's Fitness Fashion Store To Open in Avalon

Photo credit: Athleta’s Facebook page

Athleta, the premier fitness fashion brand for women, will open in Alpharetta later this month.

The store will open its third Georgia location Oct. 28 in Avalon, the new $600 million mixed-used development under construction along Highway 120/Old Milton Parkway in Alpharetta.

Athleta will bring its “premium active and fashion-fueled lifestyle apparel to more women who live a life in motion,” the company said in its press release.

“Existing at the intersection of fashion and fitness, Athleta blends performance innovation with sophisticated urban style to offer versatile pieces for all-day outfitting,” it added.

Customers will find apparel and gear for everything from studio and seasonal sports like yoga and swim to outdoor training activities like running.

Athleta will also serve as the go-to wellness resource to help women feel as amazing as they look. Shoppers will also find information about upcoming local races and athletic events as well as a venue for free in-store fitness classes with the hottest local instructors.

Additionally, Athleta’s amazing customer service extends past its unparalleled return policy – the Give-It-A-Workout Guarantee. It will offer customers personalized styling services and discounts for fitness professionals.

In support of Athleta’s national partnership with Girls on the Run, a donation will be made to the organization’s local chapter.

To learn about Athleta’s other locations, visit the stores page on its website.

Athleta will sit at 6120 Avalon Boulevard. Hours of operation are 10 a.m. to 9 p.m. Monday through Saturday and noon to 7 p.m. Sunday. The store’s phone number will be 770-410-1686.