5 Things You Should Avoid with Your Signage

Signage is an effective and attractive marketing tool, or at least it should be, but sometimes these qualities can be lost. A good sign is simple, but it isn't necessarily easy. There are many things to take into account when designing and placing your sign. Some things simply must be avoided, and they are exactly what we will be discussing in this blog.

Avoid the Design before You Decide Where to Put Your Sign

The size will be dictated by the placement, and size affects many design elements. Proper placement is paramount in signage. A sign should draw attention to your business and brand, but it can't do that if it can't be seen.

Avoid Busy Design

Less is more when it comes to business signage. Your name and logo make for a great sign. Additional information may include your type of business if you feel it is necessary and not communicated by your name and logo alone.

Avoid Complicated Fonts

Your sign must be readable to be effective. When selecting a font, consider where you want your sign to be seen. A sign indoors is meant for viewing at a closer distance than a sign on the facade of your building. No matter where your sign is going, simpler is better when it comes to the font.

Avoid Low Contrast Colors

High contrast is eye-catching and it makes your sign easier to read from a distance. Colors that are too similar obscure your message. Dark on light is a good rule of thumb. Colors that are across from each other on a color wheel are a good choice too.

Avoid Low Quality Materials

Your sign is an extension of your brand and low quality materials reflect poorly on your company. Low quality materials are also less durable and fail to withstand the test of time. Hence, a high quality sign is a better investment.