Automoblog's latest article dives into the truth behind car gifting during the holidays. With multiple sales events, and the pervasive image of a big red bow in your driveway, gifting cars for the holiday isn't all that common. Plus, it's not recommended this year. Here's what we found:
- Gifting a car for the holidays is a concept dating back only 20 years.
- Lexus is credited with introducing the idea in 1999 with its "December to Remember" sales event.
- Car sales do tend to increase in December: auto sales were 8.28% higher than average monthly sales between 2005-2021.
- December sales skew towards luxury cars, like BMW, Lexus, Lincoln, and Mercedes.
- People do indeed gift cars during December, based on dealership observations.
- Regardless of the phenomenon, this year is not the ideal time to buy a car
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