Discover Strength

Unlike other fitness fads that come and go, strength training is here to stay on top. Strength training involves muscle contractions, distinguishing it from cardio or aerobic exercises, which focus on elevating your heart rate. The science behind strength training speaks for itself: it’s been scientifically proven to improve health by enhancing muscle strength, promoting bone density, boosting metabolism, and contributing to overall cardiovascular health, with additional benefits like increased joint stability and a positive impact on mental well-being.

Founded in Minnesota in 2006, Discover Strength has been leading the charge in the rising popularity of strength training across the U.S. As the fitness landscape shifts its focus to strength training, Discover Strength stands out as the premium franchise in the Midwest. In 2023 alone, Discover Strength opened four locations throughout the Midwest, with at least four more opening in Chicago, Madison, Hudson, WI, and St. Paul this year.