Holiday pajamas that allow you to send a hug to family and friends!

If you need a hug or want to send a hug to a friend, a new pair of hug simulating pajamas may be just what you need. With all the hurdles preventing us from gathering in person with our friends and family (high gas prices, travel woes and more), Jim Beam is swooping in by bringing to life the “Kentucky Hug”– literally.

A “Kentucky Hug“ is a well-known term among bourbon lovers and this holiday season, the brand launched a limited-edition holiday pajama set equipped with a built-in “hug simulator” so you can send a cozy hug to anyone you’re missing this season.

The “hug simulation” is created by applying weighted pressure on specific points around your neck, shoulders and back to replicate the feeling of an in-person hug. The perfect gift for anyone you can’t squeeze in real life.

The unisex PJs feature a red flannel holiday-inspired design and are available in a variety of sizes and are on sale now at JimBeamKentuckyHug.com for $24.99, while supplies last - orders will arrive before Christmas, and make the perfect gift for long-distance family and friends.